SAN MATEO, Calif.--(Keynote Competitive Research, the industry analysis group of Keynote® Systems (Nasdaq:KEYN), today announced the expanded 2012 Keynote Mobile Banking Scorecard, first launched in 2011, as a benchmarking standard for the financial and mobile banking industry.)--
“Several key elements desired by consumers—from mobile check deposit to interactive alerts—are still on the drawing board at most banks, along with efforts to realize the potential of smartphones to facilitate payments.”
The latest Scorecard measures and ranks 15 large retail banks in the United States based on an expanded list of more than 100 criteria in four main categories, developed from consumer research and extensive interviews with practitioners. Banks evaluated for the 2012 Keynote Mobile Banking Scorecard include (in alphabetical order) Bank of America, BB&T, Capital One, Chase, Citibank, Citizens, Fifth Third, ING Direct, KeyBank, PNC Bank, Regions, SunTrust, TD Bank, U.S. Bank and Wells Fargo.
In the Q1 2012 Scorecard Chase Bank took top honors in six categories including first for Overall Score. Wells Fargo placed second for Overall Score, with Bank of America coming in third. While the Scorecard reflected clear winners of particular categories, the scoring revealed the critical improvements that are still needed within the mobile banking industry. Among other findings, 14 of the banks offer banking on iPhone apps, while only 13 offer mobile Web banking. Only seven banks offer mobile banking through each of SMS, mobile Web and apps for all of the iPhone, Android and BlackBerry operating systems.
"As we continue expanding the scorecard to reflect a greater population of mobile users it remains clear that mobile banking is still in its infancy," says Chris Musto, general manager of Keynote’s competitive research group. "Several key elements desired by consumers—from mobile check deposit to interactive alerts—are still on the drawing board at most banks, along with efforts to realize the potential of smartphones to facilitate payments.”
The Scorecard analyzed text, mobile Web and iPhone, Android and BlackBerry apps by four dimensions of customer experience: Functionality, Ease of Use, Privacy & Security, and Quality & Availability.
For further details about the Keynote Systems Mobile Banking Scorecard or to inquire about a Scorecard subscription, please visit: http://tinyurl.com/KeynoteMobileBanking
About Keynote Systems
Keynote® Systems, Inc., (NASDAQ:KEYN) is the global leader in Internet and mobile cloud testing & monitoring. Keynote maintains the world’s largest on-demand performance monitoring and testing infrastructure for Web and mobile sites comprised of over 4,000 measurement computers and mobile devices in over 275 locations around the world that enable companies to continuously improve the online and mobile experience. Known as ‘The Mobile and Internet Performance Authority™, Keynote offers three market-leading product platforms:
Keynote Perspective® provides on-demand performance monitoring for enterprise Web and mobile sites including online portals, e-commerce sites and B2B sites. Over 2,000 customers rely on Keynote Perspective services to know precisely how their websites, content, and applications perform on actual browsers, networks, and mobile devices.
Keynote DeviceAnywhere is an enterprise-class, cloud-based, mobile application lifecycle management (ALM) testing & quality assurance platform. It is used by over 1,000 mobile developers and enterprises to deliver mobile applications, content and services faster while reducing downtime and testing costs.
Keynote SIGOS offers active end-to-end Quality of Service (QoS) testing and monitoring solutions for mobile, fixed and VoIP communications. Its SITE and Global Roamer products are used by over 200 network operators, content providers, carriers and regulators in over 100 countries worldwide.
Keynote's 4,000 customers represent top Internet and mobile companies and include American Express, AT&T, Disney, eBay, E*TRADE, Expedia, Google, Microsoft, SonyEricsson, T-Mobile and Vodafone. Keynote Systems is headquartered in San Mateo, California and can be reached at http://www.keynote.com/ or by phone in the U.S. at 1-800-KEYNOTE.
Keynote®, DataPulse®, CustomerScope®, Keynote CE Rankings®, Keynote Customer Experience Rankings®, Perspective®, Keynote Red Alert®, Keynote Traffic Perspective®, Keynote WebEffective®, The Internet Performance Authority®, MyKeynote® , SIGOS®, SITE®, Keynote™, The Mobile & Internet Performance Authority™ and Keynote FlexUse™ are trademarks or registered trademarks of Keynote Systems, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2012 Keynote Systems, Inc.