PHOENIX--(Bret Michaels is introducing a line of pet products to be available exclusively at PetSmart (NASDAQ: PETM). The Bret Michaels Pets Rock™ collection will launch in summer 2012 and be available in the more than 1,197 PetSmart stores in the United States, Canada and Puerto Rico and online at www.PetSmart.com. This product line follows the 2010 launch of other exclusive, innovative brands by PetSmart, including Martha Stewart Pets™ and GNC Pets®.)--Singer, songwriter and pet enthusiast
“As a dedicated pet owner myself, this is a natural partnership for me, and I can’t wait to unveil the collection. I know my own pets rock, and I wanted to design a line of pet products every bit as fun and cool as they are.”
“Our pet parents have told us they want unique, high-quality products for their pets that are also fun and reflective of their personalities,” said Matt McAdam, vice president of merchandising for PetSmart. “Adding the Bret Michaels Pets Rock collection to PetSmart stores enables us to continue to meet our pet parents’ needs with a ‘cool’ line of products from an entertainer with a demonstrated passion for our four-legged family members.”
Consumers saw another side of Bret Michaels in his recent reality television show as well as his partnership with the American Diabetes Association, through which he gave funds and raised awareness of the disease with which he has had a lifelong battle as an insulin-dependent diabetic. Through his two reality television series, viewers also got a firsthand look at Bret Michaels’ commitment to his family, including his two daughters and two dogs.
“As a musician who loves animals, I’m thrilled to be collaborating with PetSmart to create the Bret Michaels Pets Rock collection,” said Michaels. “As a dedicated pet owner myself, this is a natural partnership for me, and I can’t wait to unveil the collection. I know my own pets rock, and I wanted to design a line of pet products every bit as fun and cool as they are.”
For more information on the Bret Michaels Pets Rock collection, visit www.petsmart.com/bretmichaelsrocks.
PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 48,000 associates and operates more than 1,197 pet stores in the United States, Canada and Puerto Rico, over 185 in-store PetSmart® PetsHotel® dog and cat boarding facilities and is a leading online provider of pet supplies and pet care information (http://www.petsmart.com). PetSmart provides a broad range of competitively priced pet food and pet products; and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day CampSM day care services and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization and the largest funder of animal welfare efforts in North America, has provided more than $134 million in grants and programs benefiting animal welfare organizations. Through its in-store pet adoption partnership with PetSmart Charities®, PetSmart has helped save the lives of more than 4.5 million pets.
About Bret Michaels
Rocker and pop culture icon Bret Michaels has been making hits—whether solo or with notorious rock group Poison—for 25 years. Poison’s record sales, in combination with those from Bret’s solo albums, exceed 31 million records worldwide, with chart-topping hits such as "Every Rose Has Its Thorn” and "Something to Believe In," among many others. Beyond his legendary work with Poison, as well as his acclaimed solo career, Michaels has gone on to enjoy a stunningly successful run in the realm of reality TV, including a first-place finish on 2010’s “The Celebrity Apprentice,” and VH1 hits such as “Rock of Love” and “Life as I Know It.” Michaels recently partnered with Dean Guitars to design his first-ever signature Bret Michaels series, and will be embarking on his first-ever concert cruise, “The Bret Michaels Super Cruise,” in November 2011. Philanthropy remains an important facet of Michaels’ career as well: a lifelong diabetic, Michaels partnered with the American Diabetes Association in 2010/2011, acting as a spokesperson and sponsor. He gives generously to the cause, donating both his time, money, and support to a number of diabetes charities. Bret continues to evolve as an artist and as an entrepreneur, taking on new projects in music, business, and beyond. He started the spring with his “Get Your Rock On” solo tour, followed by the Poison 25th Anniversary Tour and then Poison/Motley Crue Summer. Bret Michaels is currently in Australia on tour and will be rocking right through 2011. www.bretmichaels.com
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