T-Mobile Launches More for Me — Combines Daily Deal Offers Into One Easy Place for Consumers

BELLEVUE, Wash.--(BUSINESS WIRE)--T-Mobile USA, Inc. today announced More for Me^™, a nationwide aggregation service that offers consumers the best in daily deals. The service is completely free. Beginning today, consumers using nearly any Android^™-powered smartphone can download the beta version of the T-Mobile More for Me application from Android Market™ to get the best and timely offers, discounts and deals from some of the biggest names in daily deals tailored to their preferences, location and interests.

“With T-Mobile’s More for Me application for Android smartphones, we’re bringing together the leading daily deal sites into one easy-to-navigate place so consumers spend less time searching and more time saving.”

More for Me is the first nationwide daily deal aggregation service of its kind from a national wireless carrier. Discounts and deals are generated from popular social buying sites, such as LivingSocial – the online source for handpicked experiences at a great value – as well as exclusive offers from T-Mobile and its partners. Customers can get discounts on a wide variety of products and services, making it easier than ever for people to save money while on the go.

“Consumers are constantly looking for ways to save money and are turning to social buying apps in droves,” said Brad Duea, senior vice president, value added services marketing, T-Mobile USA. “With T-Mobile’s More for Me application for Android smartphones, we’re bringing together the leading daily deal sites into one easy-to-navigate place so consumers spend less time searching and more time saving.”

The T-Mobile More for Me application is customizable, enabling consumers to find the most relevant deals, closest to their exact location. Users have the opportunity to see deals from a variety of retailers, in nearly any city, with many deals tailored to meet their specific interests and preferences.

“LivingSocial works directly with merchants in all of our 260+ global markets to craft great deals that drive our valuable members through their door,” said Jake Maas, senior vice president, corporate and business development, LivingSocial. “We are excited to bring our handpicked experiences to the millions of consumers who will enjoy T-Mobile’s new More for Me app.”

T-Mobile Android customers, and anyone with an Android-powered mobile phone using Android 1.6 or higher, can download the More for Me application from Android Market for free today.

In partnership with Out There Media, a global leader in mobile advertising, T-Mobile will expand More for Me to reach virtually all of its customers, regardless of phone type, by offering them the option of receiving free text messages of exclusive offers, discounts and deals. The T-Mobile More for Me application is also expected to be built for other popular mobile operating systems later this summer.

In both the application and opt-in text message experience, T-Mobile More for Me enables consumers to specify their interests and demographic information in order to receive the most relevant offers, deals and discounts.

More information on the T-Mobile More for Me application is available at https://market.android.com/details?id=com.tmobile.moreforme.

About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2011, approximately 128 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.6 million by T-Mobile USA — all via a common technology platform based on GSM and UMTS and additionally HSPA+/HSPA+42. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile USA among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG. For further information on Deutsche Telekom, please visit www.telekom.de/investor-relations.

For more information about T-Mobile’s 4G products, please visit http://www.t-mobile.com.

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