NEW YORK--()--In a new study, the first and largest of its kind, NYU Stern Professor of Marketing Scott Galloway, Dean of The George Washington University School of Business Doug Guthrie, and a team of experts evaluated and ranked 100 US Senators’ Digital IQ® including website strength, social media following and sentiment, digital marketing aptitude and search engine optimization skills. The results reveal that Republican Senators are savvier online and are acquiring likes and followers at a greater velocity than Democratic Senators. “Barack Obama, Inc. pioneered the social media trail, however that same trail is now being blazed by Republicans,” according to Scott Galloway, NYU Stern Professor of Marketing.
“As a forward-looking indicator, social media following may be a crystal ball for what will happen in the voting booth this November, and it’s looking very red.”
Key findings of the Digital IQ Index® include:
“Social media gives voice to people’s preferences and intentions, demonstrating the affinity for candidates and ideas,” said Professor Galloway. “As a forward-looking indicator, social media following may be a crystal ball for what will happen in the voting booth this November, and it’s looking very red.”
To view the full report, go to: http://www.l2thinktank.com/senatedigitaliq/
To speak with Professor Scott Galloway, please contact him directly at 917-567-2841, firstname.lastname@example.org; or contact Rika Nazem in NYU Stern’s Office of Public Affairs, 212-998-0678, email@example.com.