DIRECTV Beefs Up Its Exclusive NFL SUNDAY TICKET™ Package with HD, Red Zone Channel, Game Mix and More at No Additional Cost

EL SEGUNDO, Calif.--(BUSINESS WIRE)--DIRECTV is making the best NFL viewing experience even better for fans in 2010 by adding every game in HD, the Game Mix channel, the popular Red Zone Channel and more to its exclusive NFL SUNDAY TICKET™ service at no additional cost.

“With our brawnier NFL package and our enhanced mobile and online service that lets fans watch live games wherever they are, there is no better football viewing experience, anywhere.”

And for fans who want to catch every minute of NFL SUNDAY TICKET no matter where they are, DIRECTV’s online and mobile services — rebranded as NFL SUNDAY TICKET To-Go — are returning with live streaming video of up to 14 NFL SUNDAY TICKET games every Sunday, Red Zone Channel, game highlights, and detailed stats, along with several new enhancements to the online and mobile experience, including live games available on the iPad™.

In addition to offering up to 14 NFL regular season games every Sunday, these additional features, formerly part of a $99 add-on tier of services called SuperFan™, will now be offered in the NFL SUNDAY TICKET package at no extra charge:

HD Games – Every NFL SUNDAY TICKET game in HD.
Game Mix Channel – Up to eight live games at once, complete with scores, clock and field position, all in HD (Channel 702).
Red Zone Channel – Watch the final yards of every scoring drive on one dedicated channel in HD (Channel 703).
Short Cuts – Every NFL game in less than 30 minutes without commercial interruption, airing Sunday night through Tuesday night (Channels 704-705).

Of course, NFL SUNDAY TICKET’s Emmy Award-winning features like Player Tracker and real-time Scores and Stats return this year as well.

“We’ve made every NFL SUNDAY TICKET customer a ‘superfan’ this year by rolling in HD, Game Mix, Red Zone and Short Cuts to the package at no extra charge, taking the single most compelling sports subscription service to another level and creating the best value in the 16-year history of this exclusive package,” said Derek Chang, executive vice president, Content Strategy and Development for DIRECTV. “With our brawnier NFL package and our enhanced mobile and online service that lets fans watch live games wherever they are, there is no better football viewing experience, anywhere.”

The NFL SUNDAY TICKET To-Go service — available exclusively to NFL SUNDAY TICKET television subscribers — allows customers to watch games live on their mobile devices and online, no matter where they are. The browser service is available through DIRECTV.com, and is compatible with PC and Mac computers. Mobile applications for iPad, iPhone, iPod Touch, Android, Blackberry devices with 3G or wifi, Palm pre/pixi and Windows Mobile devices are available from app stores or m.directv.com/nfl. Enhancements to the service this year include improved video quality; enhanced design; league schedules by week and team schedules, with game-by-game results; extended stats; and for online users, new Game Mix and picture-in-picture modes, as well as DVR record scheduling for games and shortcuts.

DIRECTV customers can purchase the 2010 NFL SUNDAY TICKET package for five payments of $59.99. NFL SUNDAY TICKET To-Go can be purchased for five payments of $9.95. NFL SUNDAY TICKET is the only place to catch all the NFL action every Sunday and is available at www.DIRECTV.com/nfl or by calling 800-GET-SPORTS.

About DIRECTV

DIRECTV (NASDAQ: DTV) is the world’s most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 25.6 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.6 million customers access to 160 HD channels and Dolby-Digital® 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV® DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 7 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.