Business Wire
Welcome
  • Log In
  • Sign Up
Search News:
Help
 ReSound
August 02, 2010 10:00 AM Eastern Daylight Time 

ReSound Announces Alera – The First Truly Wireless Hearing Aid with No Strings Attached

MINNEAPOLIS--(BUSINESS WIRE)--http://www.gnresound.com – ReSound, the technology leader in hearing solutions, has launched ReSound AleraTM, the industry’s first truly wireless hearing aid.

“With AleraTM, there is no intermediary device, the signal goes directly to the hearing aid and users have complete freedom.”

Operating on the 2.4 GHz frequency, ReSound AleraTM and the accompanying UniteTM wireless accessories introduce a new approach to the way a hearing aid receives sound from devices such as TVs, stereos, cell phones and computers. For the first time, the patient can receive sound directly from the device without cables, wires or the need to wear uncomfortable accessories. With AleraTM, the communication is wireless and direct – no strings attached.

“Other wireless technologies used in the hearing industry require the user to wear inconvenient accessories around their neck,” said Dr. Laurel Christensen, Chief Audiology Officer, ReSound. “With AleraTM, there is no intermediary device, the signal goes directly to the hearing aid and users have complete freedom.”

The release of AleraTM and UniteTM marks a significant step forward in hearing solutions, with ReSound achieving complete human/technology integration. Users are able to tune directly into their TV and connect their mobile phone to their hearing aid via Bluetooth technology. Users can participate in conversations while tuned into devices because environmental noise is not blocked out.

“Traditionally it has been hard for hearing aid users to connect directly to their TVs or telephones,” said Dr. Christensen. “AleraTM makes this easy, streaming the sound from these devices directly to their hearing aids. AleraTM will allow a user to be successful in more situations than ever, making their overall satisfaction with hearing aids that much higher.”

Because AleraTM uses 2.4 GHz wireless technology, it can be easily fitted without the use of a bulky device to connect the hearing aid to the fitting software. All that is needed is the AirLink fitting accessory, which is inserted into the USB port of a computer. This technology, though new to hearing aids, has been proven in the gaming industry and in the use of wireless keyboards.

“A big benefit for the hearing aid dispensers is the ability to fit AleraTM completely wirelessly,” said Dr. Christensen. “Gone are the days of hunting around for the right cables and the patient having to wear a hook around their neck. For the first time, fitting is directly from computer to hearing aid.”

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6380280&lang=en

Contacts

For ReSound
Karen Sams, 763-587-3998
ksams@klsinteractive.com

 ReSound

Smart Multimedia Gallery

ReSound introduces Alera, the industry's first truly wireless hearing aid.

ReSound introduces Alera, the industry's first truly wireless hearing aid.

Play and Share Video

  • Download Quicktime
  • Download Quicktime Dialup
  • Download Windows Media
  • Download Windows Media Dialup
Alera wireless hearing aid with iSolate nanotech protective covering. (Graphic: ReSound)

Alera wireless hearing aid with iSolate nanotech protective covering. (Graphic: ReSound)

View and Share Graphic

  • Download Full Size
  • Download Small
http://www.businesswire.com/multimedia/home/20100802005165/en/2075110/ReSound-Announces-Alera-%E2%80%93-Wireless-Hearing-Aid

View and Share Logo

  • Download Full Size
  • Download Small

Release Versions

  • EON: Enhanced Online News

Company Information Center

ReSound RSS feed for ReSound

Share

  • Facebook
  • Twitter
  • LinkedIn
  • Delicious
  • Reddit
  • StumbleUpon
  • Digg
  • MySpace
  • Newsvine
  • Google Bookmark
  • Yahoo! Bookmark
  • EmailEmail
Tweet
  • EmailEmail
All News | News with Multimedia
Business Wire
  • Home
    • Home
    • Membership Benefits
    • Submit a Press Release
  • News
    • All News
    • News with Multimedia
    • News by Industry
    • News by Subject
    • News by Language
    • RSS Feeds
    • Business Wire Mobile
    • Features
    • Company NewsCenters
    • Annual Reports
  • Events
    • Trade Shows & Events
    • Earnings & Conference Calls
    • Business Wire Events
  • PR Services
    • Press Release Distribution
    • Distribution Lists
    • Industry Targeting
    • LatinoWire & Ethnic Media
    • Public Policy Wire
    • Trade Show Services
    • Photos & Multimedia Marketing
    • GloMoSoMe
    • Measurement & Analytics
    • Monitoring
    • Fax & Email Services
    • Online Newsrooms
    • News Feeds
  • IR Services
    • Material News Disclosure
    • XBRL
    • EDGAR (US)
    • IPO Services
    • SEDAR (Canada)
    • European Disclosure
    • Corporate Social Responsibility (CSR)
    • Investor Targeting
    • Mobile Alerts
    • Fax & Email Services
    • IR Sites
    • IR Resource Center
  • SEO Services
    • Press Release Optimization
    • EON: Enhanced Online News
    • Webinars & Resources
  • Journalist Tools
    • PressPass: Your News
    • Conduct Surveys
    • Business Wire News Feeds
    • Business Wire News On Your Website
    • Journalism Associations
  • Support & Education
    • FAQ
    • How to Write a Press Release
    • How To Optimize a Press Release for Search
    • Find Your News Online
    • Sample Press Release
    • Features News Tips
    • International Media Tips
    • SEC Regulations
    • Exchange Guidelines
    • White Papers
    • Webinars & Podcasts
    • Get WiredIn!
  • About Us
    • Business Wire Newsroom
    • Contact Us
    • History
    • Jobs
  • About Us
  • Contact Us
  • Site Map
  • Privacy Statement
  • Terms of Use
  • ©2013 Business Wire

More Business Wire sites

  • Canada
  • UK/Ireland
  • Deutschland
  • France
  • Italy
  • Japan
  • EON: Enhanced Online News
  • Tradeshownews.com
  • PYMNTS.com

About Us

  • Business Wire Newsroom
  • Contact Us
  • Business Wired blog

News on BusinessWire.com

  • All News
  • RSS Feeds
  • Business Wire Mobile Apps

Follow Us on Twitter

  • @BusinessWire
  • @BWSportsWire
  • @BWPolitics
  • @BWCSRNews
  • @EONpr
  • @TradeshowNews
  • @BW_Canada
  • @BWIntlMedia
  • @BWInfoDiva
  • @BusinessWireFR
  • @BWLatinoWire

Like Us on Facebook

  • Business Wire
  • Tradeshow News