Navmii GPS Live Lands in Italy

• €3.99 app gives door-to-door navigation on the iPhone
• Italy becomes the 10^th European country to get fully functioning GPS navigation for less than the cost of a paper map

LONDON--(BUSINESS WIRE)--Navmii, a leading satellite navigation company from the UK, today announces Navmii GPS Live for Italy. This iPhone app enables users to enjoy turn-by-turn navigation from anywhere to anywhere in Italy for a fraction of the cost of an in car navigation device.

“For years it has been our vision that high quality navigation can be offered for a low price. Together with Navmii we can now offer route directions to every iPhone user in a market that long has been dominated by big companies with large overheads, asking far too high prices.”

Navmii GPS Live is fully functioning GPS Navigation for the iPhone and provides everything you might expect from an in car navigation device, including quick search for destination address by city, street and house; distance to destination; estimated time of arrival and thousands of points of interest. Maps of the whole of Italy are stored on the phone for fast and accurate navigation. If you take a wrong turn, Navmii GPS Live will redirect you. Live search for local facilities is provided by Google.

Navmii GPS Live for Italy joins the hugely popular applications for France, Germany, Spain, The Netherlands, Switzerland, Belgium & Luxembourg, with Sweden and Denmark also launching this week.

Peter Atalla, CEO of Navmii said: “The iPhone is still the best mobile phone for satellite navigation. Whilst some navigation companies continue to charge up to €50 for GPS navigation apps, we are now able to provide the same experience for only €3.99, making GPS navigation affordable for everyone.”

“When we launched Navmii GPS Live in April we said we would quickly roll it out to the rest of Europe. Three months later we now have apps for all the major countries in mainland Europe and more than 300 million people can enjoy high quality, low cost GPS navigation on the iPhone.”

Navmii is partnering with leading independent mapping provider AND on Navmii GPS Live Italy. Maarten Oldenhof, Chief Executive Officer of AND said: "For years it has been our vision that high quality navigation can be offered for a low price. Together with Navmii we can now offer route directions to every iPhone user in a market that long has been dominated by big companies with large overheads, asking far too high prices."

Once you buy and download Navmii GPS Live that’s it, no monthly charges, no data connection costs – just a great satellite /GPS navigation experience.

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Notes for Editors

• Compatible with iPhone 3G, iPhone 3GS and iPhone 4.
• Voice directions and menus in local language.
• Navmii GPS Live is now available for The Netherlands, Germany, France, Spain, Italy, Belgium & Luxembourg, Switzerland, Sweden and Denmark. Soon available for other continental European countries
• Price: €3.99
• User Manual and more information is available at www.navmii.com.
• For the latest FAQ's and customer support please visit our customer forums at www.forum.navmii.com