Best Buy® Mobile Launches Side Shield for Apple® iPhone™4

Solution, Which is Free to Best Buy Customers, Begins July 28 Exclusively in Best Buy and Best Buy Mobile Stores

MINNEAPOLIS--(BUSINESS WIRE)--There may be no such thing as a free lunch, but now customers who shop at Best Buy are eligible for a free Side Shield for the iPhone 4. The offer launches exclusively on July 28, and comes in the form of a clear, unobtrusive shield applied to the outer edges of the iPhone 4. The Side Shield from invisibleSHIELD was designed to address issues with antenna attenuation and has been tested and manufactured by ZAGG™.

“At the same time, we know that customers are always looking for ways to personalize and protect their smart phones. That’s why we are so focused on having multiple options—people want to choose what’s right for them.”

This program will be available free of charge, including installation, to anyone who purchased or will purchase an iPhone 4 from Best Buy and will be extended to all existing Reward Zone customers. The solution will also be available to the general public for the retail price $9.99, including installation.

In addition, all consumers can take advantage of 20% off of any iPhone 4 case through August 7. Best Buy Mobile offers an unparalleled assortment of cases for the iPhone 4, along with a full range of key accessories that serve to protect and personalize the popular smart phone.

“Consumers are looking for immediate solutions and the Side Shield is a great option,” said Scott Moore, vice president of marketing for Best Buy Mobile. “At the same time, we know that customers are always looking for ways to personalize and protect their smart phones. That’s why we are so focused on having multiple options—people want to choose what’s right for them.”

Best Buy Mobile has become a leading destination for smart phones and accessories, in part because of the promises the store offers its customers: better choice of phones and networks; impartial, informed advice; straightforward pricing; and someone to be there for the life of the phone.

About Best Buy Mobile

Best Buy Mobile features one of the largest selections of carriers, handsets and accessories available anywhere, as well as a highly-trained staff to help customers make the most of their mobile phones. Best Buy Mobile locations feature more than 90 different handsets from nine carriers, and over 130 accessories. Employees undergo at least 80 hours of intensive training, as well as continuing education on mobile phone technology and trends. Look for your mobile phone solution at Best Buy Mobile locations in every Best Buy store as well as in standalone stores nationwide. For more information about Best Buy Mobile, visit http://www.bestbuy.com/mobile.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China, Mexico and Turkey, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $49 billion in annual revenue and includes brands such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; and The Phone House. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2010, we donated a combined $25.2 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit www.bby.com.