Break Media Moves into 3D

Initial Offerings to Include Slate of Original 3D Series Produced In-House and a Dedicated 3D Channel on Break.com

LOS ANGELES--(BUSINESS WIRE)--Break Media, the Internet's premier entertainment community for men, today announced the launch of the company’s 3D video channel on Break.com. The channel will roll out over the next two weeks with an initial lineup of content filmed by Break’s in-house production team, the Break Creative Lab, and it will include action sports videos and a series of 3D mini-shows. In addition to this original content, the new channel will aggregate 3D videos from across the web, so viewers have a one-stop-shop for 3D content online.

“The demand for 3D content — both offline and online — is very real”

“The demand for 3D content — both offline and online — is very real,” said Keith Richman, CEO of Break Media. “Viewers and advertisers want to see more of their video in higher-definition quality, with more-advanced technical capabilities like 3D. New media companies like Break can and should be doing more to drive innovation in 3D.”

With the ongoing convergence of the web and TV, the demand for 3D content online is increasing every day. iSuppli, a market research firm, predicts that by 2012, 3D TV sales will spread to a wider audience as content availability increases and prices drop — factors that will enable 3D TVs to appeal to a larger group.

“The future is now when it comes to 3D,” said Sandy Climan, CEO of 3ality Digital, LLC, a market leader in innovative 3D technologies. “Publishers like Break are smart to invest early in their in-house technical expertise. There’s no doubt they’re getting into this space at the perfect time: with multiple devices for viewing 3D poised to enter the home, they’re positioning themselves to be a leader in the medium.”

Break’s Creative Lab, which provides original content across the Break Network, has produced a lineup of original 3D web series for the new channel. A few of the shows include:

• X3D: Extreme sports series with skateboarding, Motocross, BMX, and MMA videos.
• Scare3D!: Horror series that presents the viewer with a new frightening scenario each week. Think knives and axes that put the scream in your screen.
• Life in 3D: Series that takes a unique look at everyday objects and surroundings and exposes them in all their 3D glory.

3D video gives advertisers another way to integrate cutting-edge technologies into their campaigns. To help advertisers take advantage of these opportunities, Break will be incorporating 3D video into the advertising products it offers through its in-house ad server, Apex. Advertisers will be able to easily develop campaigns that combine multiple ad formats (including homepage takeovers, video, display, and now 3D) with precision targeting capabilities (including geolocation, frequency caps, and consumer intent data).

About Break Media:

Break Media is one of the largest entertainment properties and providers of content -- video, editorial, and games -- to men online. The company's branded properties (Break.com, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, AllLeftTurns, and FileFront), combined with the publisher sites in the Break Media Network, reach more than 110 million men worldwide on a monthly basis. Break Media is currently the 27th-largest web property in the U.S., and it operates a top-3 video advertising network in that market. Break Media offers its advertisers a variety of unique marketing opportunities, helping those brands interact with the Break audience on a targeted, integrated basis using innovative ad formats. For more information, please visit http://breakmedia.break.com/.