FREE Webinar for PR Practitioners on What to Expect When You Tweet Your Press Release Offered by Business Wire

NEW YORK--(BUSINESS WIRE)--Still wondering if you should tweet the link to your press release? You probably should. But what can you expect from doing so? A free webinar offered by Business Wire hopes to explore that question August 18 with a webinar titled, What to Expect When You Tweet Your Press Release.

“The World Cup was a big lesson for all of us on Twitter”

“The World Cup was a big lesson for all of us on Twitter,” says Monika Maeckle, Vice President of New Media for Business Wire. “It’s a great channel, but you can’t always count on it.” Twitter’s “fail whale” was ubiquitous during the June-July 2010 World Cup, as the system went down from overload and upgrades.

Maeckle, who tweets as @businesswire, will be joined by colleague Joseph Miller, who tweets as @eonpr for the August 18 event. The duo will explore expectation management, tips, “twicks” and even a case study or two for tweeting the links to your press releases.

The webinar is part of the free educational series launched by Business Wire in 2007, which has enlightened thousands of professional communicators and garnered two awards from the Society for New Communications Research.

What to Expect When You Tweet Your Press Release
Wednesday, August 18, 2010
10 AM Pacific / noon Central / 1 PM Eastern

While the good news is that Twitter can help expand the reach of your press releases, the bad news is that with more than 50 million tweets per day (that's 600 per second!), competition is stiffer than ever for getting your news noticed. What can you really expect when you tweet your press release? Join us for a discussion of the ups and downs of using Twitter to augment your press release efforts. We'll share tips, "twicks"-- even a case study or two.

RSVP: https://www1.gotomeeting.com/register/747322600

Presenters
Monika Maeckle, Vice President of New Media for Business Wire
Joseph Miller, EON Product Manager for Business Wire

To listen to archived webinars, click on the links below.

Search Engine Optimization for Your Press Release
http://bizwire.pr/seo4urpr

Social Media and Public Companies: What to Do?
http://bizwire.pr/socmedpubcos

Press Releases and Twitter
http://bizwire.pr/twitter

Etiquette for the Digital Age
http://bizwire.pr/please2

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6373711&lang=en