Total Immersion Enhances Its D’Fusion® Platform with the Launch of New Augmented Reality Adobe® Flash® Module

Innovative Solution Expected to Dramatically Expand Access to AR for Users Worldwide; Empowers Designers, Agencies, Non-Programmers to Develop AR Apps

LOS ANGELES--(BUSINESS WIRE)--Total Immersion, the global leader in augmented reality, today announced the launch of its new software and security solution: D’Fusion® for Adobe® Flash® Player.

“To date, Total Immersion is the only software provider proposing an advanced and secured business solution on Adobe® Flash®. We are proud to announce that significant projects are already in development and will be live in the coming weeks.”

The product is the long-awaited solution to the increasing demand from online marketing professionals and advertisers for easily accessible augmented reality experiences for a wide audience of consumers. Adobe® Flash® Player already reaches 99 percent of Internet-enabled desktops, avoiding the need for an AR specific plug-in download.

The new release of D’Fusion® for Adobe® Flash® Player enables development of applications with Adobe® Flash® ActionScript® language using Marker-Less Tracking Lite (MLT) technology. This process uses existing 2D and 3D materials to directly recognize images printed on the packaging or the product itself. This is a significant advantage for advertisers, since it does not require additional AR-specific markers on the materials to trigger the experience.

In line with its content protection and “brand image” securing policy, Total Immersion has proposed an innovative security mechanism with this new module, preventing third parties from misusing media.

“'D’Fusion® for Adobe® Flash® Player' represents a major step forward in the augmented reality industry,” said Bruno Uzzan, CEO, Total Immersion. “To date, Total Immersion is the only software provider proposing an advanced and secured business solution on Adobe® Flash®. We are proud to announce that significant projects are already in development and will be live in the coming weeks.”

An online demo is available at: http://flash.t-immersion.com.

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About Total Immersion

Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France and UK), North America and Asia. Total Immersion supports the world’s largest AR Partner network, with a diversified portfolio of more than 80 best-of-breed solution providers worldwide. Find the latest news about Total Immersion at: http://augmented-reality-news.com.