CHICAGO & SACRAMENTO, Calif.--(http://www.groupon.com) announced today it has signed a national agreement with The McClatchy Company (NYSE:MNI) to distribute exclusive content to McClatchy’s websites located in 28 U.S. markets. Groupon is a shopping website that offers daily deals on local goods, services and cultural events across the U.S., Canada, Europe and Latin America. The McClatchy Company (NYSE: MNI) is the third-largest newspaper company in the United States and owns and operates The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer among others.)--Groupon (
“As leaders and innovators in the space we continue to ask ourselves what’s next. Providing merchants with major alternative channels to run deals is vital. McClatchy is an ideal partnership that blends our respective strengths to provide consumers with unbeatable savings on great experiences in their local markets.”
Visitors to McClatchy websites will see exclusive Groupon deals not available on Groupon.com. Groupon will broker each deal with its customary quality, editorial style and high standards of service. Daily Groupon deals will launch first in the Sacramento and Kansas City regions with other sites following over the next few months.
For McClatchy, the agreement provides a key component in a local marketplace initiative designed to bring together consumers looking for bargains with merchants seeking to increase their sales.
For Groupon the agreement is part of a larger initiative to offer a new, incremental revenue stream to major publishers. According to Sean Smyth, Groupon’s VP of Business Development, Groupon enables publishers to seize consumer interest and generate buzz in their local markets by presenting readers with high-value, unique local market experiences.
“Groupon has pioneered and perfected the daily deal structure in markets of all sizes across the globe,” said Smyth. “As leaders and innovators in the space we continue to ask ourselves what’s next. Providing merchants with major alternative channels to run deals is vital. McClatchy is an ideal partnership that blends our respective strengths to provide consumers with unbeatable savings on great experiences in their local markets.”
Using the principles of collective buying, Groupon negotiates dramatically discounted deals with local businesses. Groupon subscribers receive free daily emails alerting them to the deals. These deals are only activated if a minimum number of people agree to buy, which encourages subscribers to share the promotion with family and friends via social media tools such as Facebook and Twitter. By guaranteeing a large number of new customers for participating businesses, Groupon creates a win-win for the merchants. This innovative approach to local commerce has generated millions in new revenue for local businesses and has saved subscribers more than $285 million.
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 150 cities around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers. For more information, visit http://www.groupon.com.
To learn more on how to become a featured business on Groupon, visit http://www.grouponworks.com.
The McClatchy Company is the third largest newspaper publisher in the United States, with 30 daily newspapers, 43 non-dailies, and direct marketing and direct mail operations. McClatchy also operates leading local websites in each of its markets which extend its audience reach. The websites offer users comprehensive news and information, advertising, e-commerce and other services. Together with its newspapers and direct marketing products, these interactive operations make McClatchy the leading local media company in each of its premium high growth markets. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The News & Observer (Raleigh).
McClatchy also owns a portfolio of premium digital assets, including 14.4% of CareerBuilder, the nation's largest online job site, 25.6% of Classified Ventures, a newspaper industry partnership that offers two of the nation's premier classified websites: the auto website, cars.com, and the rental site, Apartments.com, and 33.3% of HomeFinder, LLC which operates the real estate website HomeFinder.com. McClatchy is listed on the New York Stock Exchange under the symbol MNI.