MIAMI--()--Yesterday’s highly anticipated 2010 FIFA World Cup™ match-up between Mexico and Argentina delivered the highest viewership ever for Univision, attracting over 9.3 million Total Viewers 2+ (9,362,938) who watched the event. The match exceeded the performance of all previous programs in the network’s history, regardless of genre, and is the single most watched telecast in the history of Spanish-language television in the United States. Univision’s broadcast of Mexico vs. Argentina also registered impressive audience levels across all key demos, attracting over 5.5 million Adults 18-49 (5,589,239), over 3.3 million Adults 18-34 (3,318,956) and more than 4 million Persons 12-34 (4,192,631).
Locally, of all the 2010 FIFA World Cup™ matches broadcast to date on any network, Univision stations’ coverage of Mexico vs. Argentina attracted the highest viewership for the tournament thus far in key demos and markets across the nation, including Los Angeles, Miami, Houston and Dallas among Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34. Additionally, regardless of language, Univision stations’ coverage of the Mexico vs. Argentina game was the #1 program of the week in Los Angeles, Miami, Houston and Dallas among Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34.
Univision Interactive Media attracted more than 12.4 million page views and over 1.6 million visits from fans across all platforms the day of the Argentina/Mexico match. Additionally, the Argentina vs. Mexico game generated more than 72,000 peak simultaneous streams on UnivisionFutbol.com.
Additional Network Highlights
Overall the FIFA World Cup™ “Round of 16” match-ups this weekend delivered impressive audience levels for all of the games broadcast on Univision on Saturday and Sunday.
Uruguay vs. South Korea (6/26/10; 10:00 – 11:56am ET)
U.S.A. vs. Ghana (6/26/10; 2:30 – 5:06pm ET)
England vs. Germany (6/27/10; 10:00 – 11:55am ET)
Sources: The Nielsen Company NPM, Live+SD 6/11-6/20, 6/21-6/27 based on Fast Nationals. NHPM Prior to 12/26/05. The Nielsen Company, NSI ratings (6/11-6/27/10), live game across time zones. Game-to-game comparisons for 6/27/10 based on game-to-game time period ratings. #1 program of the day/week based on program average ratings. Live+SD. UIM Traffic - Univision.com U.S./Puerto Rico Traffic Analytics (MRC Accredited), Quattro Wireless, July Systems, MIA, 6/26 – 6/27; Live Streaming Traffic - Conviva, 6/27
About Univision Communication’s Exclusive Spanish-Language Coverage of the 2010 FIFA World Cup South Africa™
Broadcasting all 64 games of the 2010 FIFA World Cup South Africa™ live and in high definition (HD), Univision offers the most comprehensive World Cup experience bar-none through all its platforms – Univision, TeleFutura, and Galavisión Networks; Univision.com, Univision Móvil and Univision On Demand – with nearly 900 hours of coverage. The network’s World Cup announcer team which include Pablo Ramírez, Jesús Bracamontes, Jorge Pérez-Navarro, Jorge Ottati, José Luis Chilavert and Diego Balado, as well as the host of all pre-, half-time and post-game coverage, “República Deportiva’s” (Sports Republic) Fernando Fiore, comprise the most noteworthy, seasoned sportscasters and former soccer players, and will provide the greatest expertise covering the World Cup in television today.
Univision.com is an Official Internet Broadcaster of the 2010 FIFA World Cup™ and is offering live streaming of all games on www.UnivisionFutbol.com. Fans have access to real time game stats and minute-by-minute commentary. Live coverage of the tournament also includes interviews with players and coaches, exclusive behind-the-scenes video of soccer stars, and Univision talent reporting directly from the streets of South Africa. World Cup coverage also includes the latest tournament news, an in-depth look into the history of the matches including profiles of over 70 of the best players in FIFA World Cup™ history.
Univision Móvil is a Mobile Content Provider of the 2010 FIFA World Cup™ and is providing the latest news, game calendars and more on the UnivisionFutbol.com mobile website. Live mobile streaming of the matches is accessible to Verizon Wireless V CAST subscribers where available.
Univision Fútbol App
Univision Interactive Media launched its new Univision Fútbol App which offers the latest news, video and photos directly from South Africa along with detailed stats and game results. Downloaded information across all platforms can be found here.
Univision On Demand
Univision On Demand is making the games available 24 hours after they air, free of charge to subscribers On Demand on various cable distributors (some distributors are offering the games in HD as well).
A complete schedule of Univision’s World Cup coverage is available for download at www.UnivisionFutbol.com
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.