Pri-Med Launches Pri-Med Mobile

BOSTON--(BUSINESS WIRE)--Pri-Med, a brand owned and operated by M|C Communications LLC, the leading provider of professional education solutions to a community of more than 220,000 clinicians, announces the launch of its newest mobile app—Pri-Med Mobile—for the Apple iPhone®, iPod touch® and Android™ at Pri-Med New York, June 17, 2010. The app will become available for the Blackberry in July.

“Evaluating the Adult Patient with Chronic Cough: From Clear-Cut to Clinical Conundrum”

Pri-Med Mobile offers clinicians important medical education and information through Featured Experts, Pri-Med Live Meeting Content and Patient Cases—many of which are available for free CME credit. Each piece, lasting no longer than 10 minutes, is designed for easy and clear viewing on a smartphone or other mobile devices. Pri-Med Mobile also creates a platform for health care practitioners to exchange ideas with peers and discuss hot topics in primary care through discussion board and comment fields. The app provides two unique non-CME clinical gaming offerings, the Pri-Med Monthly Medical Challenge and Mental Health Challenge, in which clinicians compete against their peers to be the first to solve the clinical content game. Participants accumulate gaming points that are redeemable for Amazon gift cards.

“Our goal is to better serve our clinician community by facilitating efficient access to medical information and education,” said Dara Warn, Senior Vice President of M|C Communications. “The Pri-Med Mobile app allows Pri-Med’s busy community to engage with experts and peers on the timeliest of topics wherever and whenever they need it.”

Pri-Med collaborates with its world renowned faculty to deliver topic-focused bite-sized content nuggets perfect for today’s busy clinicians. Recently added to the Pri-Med Mobile faculty roster are K. Randall Young, Jr, MD, Ben Vaughan Branscomb Professor of Medicine and Director of The University of Alabama at Birmingham’s Adult Cystic Fibrosis Program, speaking on “Evaluating the Adult Patient with Chronic Cough: From Clear-Cut to Clinical Conundrum;” and Robert B. Doherty, Senior Vice President of Governmental Affairs and Public Policy with the American College of Physicians and columnist for The ACP Internist, speaking on “What Will Health Care Reform Mean for Primary Care Providers?”

Pri-Med Mobile is powered by QuantiaMD, an innovative provider of digital engagement for health care professionals. Clinicians can install the free Pri-Med Mobile medical app directly on their device by searching “Pri-Med” in the platform’s app store or market or visit http://www.pri-med.com/mobile for more information.

About Pri-Med

Pri-Med, an MC Communications LLC brand, is a trusted source for medical education and provider of professional learning environments for health care professionals across the nation. Pri-Med delivers a network of meetings and digital, multi-media content and online tools designed to meet the clinical education and information needs of actively practicing health care practitioners. The Pri-Med community of health care professionals relies on Pri-Med as their primary professional resource for opportunities to engage with their peers, expert faculty and world-class content. Utilizing our collaborations with leading institutions, associations, medical centers and education partners, Pri-Med helps its clinician community deliver higher-quality patient care.