SAN MATEO, Calif.--()--Aggregate Knowledge, the sole pure-play audience management and ad optimization platform company, today announced that its real-time decisioning platform is the first to adopt BlueKai’s new server-to-server data transfer technology, which greatly increases the efficiencies in which BlueKai data is transferred and delivered for ad campaign targeting and optimization within the AK Discovery Platform.
“BlueKai is the only data exchange today that offers targeting data via server-to-server integration”
“Aggregate Knowledge is an ideal integration partner for our server-to-server technology, supporting our mission to provide the world’s largest and highest quality intent data exchange to effectively connect advertisers with their target consumers,” said Barry Chu, vice president of product marketing at BlueKai. “Our goal is to make quality data easy to access, and to facilitate smarter use of BlueKai data. This alliance provides AK Discovery Platform clients with data delivery efficiencies to positively impact their campaign targeting and optimization in real time.”
The AK Discovery Platform provides a centralized data management and warehousing infrastructure to ingest and normalize all advertising data (including offline), manage audiences, build custom segments, and distribute them to any media channel. The platform allows advertisers to optimize their campaigns by reaching targeted audiences with a dynamic creative and identifying the best performing offers, messages, and call-to-actions. Combining BlueKai’s server-to-server technology with the AK Discovery Platform allows advertisers to scale audience segments faster; build, track, report, and optimize complex and custom audience definitions; and push custom segments to exchanges, trading desks, DSPs, networks, and publishers while providing efficiency, accountability, and cost control on all channels.
Aggregate Knowledge platform clients will have direct and real-time access to BlueKai’s data offering of over 200 million unique users, including in-market retail, travel, finance, CPG, auto, and local goods and services shoppers. In addition, clients can also leverage over 10,000+ data segments to target audiences by intent, purchase, demo, geo, lifestyle, or B2B attributes.
This strategic alliance also enables AK platform customers the ability to perpetually model BlueKai data to make predictive recommendations on the most relevant data categories for their campaigns.
“BlueKai is the only data exchange today that offers targeting data via server-to-server integration,” said David Jakubowski, general manager of Aggregate Knowledge. “Most providers take 30 to 60 days to ramp up the data, but our integration with BlueKai reduces this window to just a few days. We have been fortunate to collaborate with BlueKai to help define the requirements for its robust server-to-server integration API, and now we can pass the benefits on to our platform customers.”
About Aggregate Knowledge
Aggregate Knowledge (AK) is the sole pure-play audience management and real-time ad optimization platform company. AK empowers its customers with industry-defining granularity and transparency that provide actionable insights into exactly what (creative), where (inventory/placement), and who (audience) is driving performance. The AK Discovery Platform provides a centralized data management and warehousing infrastructure to ingest and normalize data (including offline data), manage audiences, build custom segments, and distribute them to any media channel. The platform offers a powerful combination of actionable analytics and reporting with a real-time decision engine that analyzes every impression to dynamically combine cost savings and performance improvements into a singular optimization suite.
Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures, First Round Capital, and OVP Venture Partners.
More information can be found at www.aggregateknowledge.com.
BlueKai created the world's largest and highest quality online intent data exchange to better connect advertisers with their target consumers online. BlueKai aggregates valuable shopping and research activities across the Internet, offering non-personally identifiable actionable data to marketers, ad networks, and publishers on over 200 million retail, travel, auto, education and financial product shoppers online. In addition, through strategic partnerships with top-tier data providers – who earn revenue in a privacy friendly way – the BlueKai Exchange gives marketers access to over 10,000+ combinations of intent, demographic, geographic, lifestyle, B2B data and additional segments. The privately held company is based in Bellevue, WA, and is a recipient of the AlwaysOn 2009 OnMedia 100 award as a Technology Innovator in Advertising, and the OnMedia 100 Top Private Companies.
More information can be found at http://www.bluekai.com.
Aggregate Knowledge is a registered trademark, and Audience Discovery and Discovery Platform are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All statements regarding plans, directions, and intent of Aggregate Knowledge are subject to change without notice.