Payvment Releases First Facebook E-Commerce Solution to Let Retailers Provide Exclusive Price Reductions to Fans

For First Time, Storefronts Can Increase Their Fan Base via Automatic Incentives for Being or Becoming a Fan

SAN FRANCISCO--(BUSINESS WIRE)--Payvment, the top Facebook e-commerce solution provider, today announced the Facebook Fan Incentive Pricing feature for its Payvment e-commerce solution. The program marks the first time sellers on Facebook can provide instant product discounts to users that become Fans or “Like” their Facebook page. Now any brand or seller with a presence on Facebook can finally provide direct rewards to current and potential customers by tying the action of becoming a Fan to sales discounts.

“While the Facebook social graph has become an excellent platform to build or strengthen brand awareness and communities, companies and their enthusiastic Fans have been unable to take that final step between being a Fan and being a buyer”

While Facebook has provided a way for everyone—from large brand corporations to small home-based sellers—to attempt to build transparent relationships and communication channels with current and potential customers, the site has not been able to directly incentivize shoppers to purchase through the acquisition of Fans. Acquiring Fans is critical for companies because it establishes a concrete channel to communicate with customers, influence important target markets, and reward loyalty. Now with Payvment’s Facebook Fan Incentive Pricing feature, sellers can provide an electronic coupon or instant discount to potential and current fans by simply enabling the feature via Payvment’s free storefront application for Facebook.

“While the Facebook social graph has become an excellent platform to build or strengthen brand awareness and communities, companies and their enthusiastic Fans have been unable to take that final step between being a Fan and being a buyer,” said Christian Taylor, CEO of Payvment. “Payvment is groundbreaking in that it instantly takes Facebook from a social network and marketing platform to a channel for direct selling. This is the first product that directly connects Facebook to a sale, delivering stronger, more tangible relationships between buyers and sellers.”

To enable the new Fan Incentive Pricing solution, sellers that currently use Payvment simply activate the feature within their storefront settings. They then choose a discount amount to be provided to anyone that becomes a “Fan” of their Facebook page and with one click, the discount is instantly available storefront-wide. Current Fans are automatically provided the discount. Once a Facebook user becomes a Fan, they will see their special Fan price. When visitors that are not Fans come to a storefront, Payvment automatically prompts them to become a Fan to receive special Fan pricing. Storefronts that aren’t currently using Payvment can simply install the free Payvment e-commerce solution and activate the feature.

Payvment provides four completely unique e-commerce features on Facebook—the universal shopping cart, a shopping discovery and search tool designed specifically for Facebook e-commerce and beginning today, the ability to offer Fan discounts and for any Facebook user to go to a storefront and add comments and reviews. Payvment’s universal shopping cart allows shoppers to carry their goods with them across thousands of Payvment-powered storefronts on Facebook.com. This increases the chance of completing sales, because the item remains in the cart until the customer either removes it or completes the purchase. It even remains in the cart when the user leaves Facebook. The result—items are less likely to be forgotten and abandoned. And Payvment automatically updates product pricing and availability.

Payvment’s proprietary discovery tool is the only Facebook search feature specifically designed to help users discover retailers and their products. Facebook’s existing search tool was designed for Profile search and not for the unique requirements of e-commerce on Facebook.

With this new version of Payvment‘s Facebook e-commerce application, Facebook Fans receive buying incentives and can add comments and reviews to Payvment-enabled storefronts. The feature includes spam protection, so sellers can control inappropriate content in the comment and review section of their storefront.

About Payvment

Payvment provides the fastest and easiest way to search, discover, buy and sell merchandise directly within social networks. Payvment allows over 400 million Facebook users to now purchase directly from sellers without leaving Facebook.com. Facebook shoppers “carry” a Payvment virtual shopping cart wherever they go on Facebook. Payvment allows sellers to instantly transform Fan page visitors to purchasers and experiment with a diverse range of promotions and marketing tools customized for social network communities. Payvment was founded in 2009 by Christian Taylor and Joelle Musante, who previously developed social network Fan Web sites for Fortune 500 companies. The company is based in San Francisco, California. Over 250,000 users have shopped using Payvment in the first four months alone. For more information about Payvment, visit them online: http://www.payvment.com or via Facebook: http://www.facebook.com/payvment.