Action! Toshiba Rolls into the U.S. Digital Camcorder Market with the CAMILEO

IRVINE, Calif.--(BUSINESS WIRE)--Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced its entry into the U.S. digital camcorder market with the introduction of its CAMILEO™ line. From the pocket-sized S20 to the compact touch-screen H30 and X100, the lightweight, Full HD resolution CAMILEO line is designed for the modern, mobile and digital lifestyle. Prices start at $179.99 MSRP¹.

“The line is meeting a growing consumer demand for affordable HD camcorders that make sharing memories with friends and family easy and fun.”

According to IDC, the traditional camcorder market is shifting to HD, as nearly 45 percent of all units shipped in 2009 were HD models and is expected to hit 60 percent in 2010. The easy-to-use CAMILEO line supports 1080p Full HD resolution allowing consumers to capture and edit high-quality video, take still camera photos and view them directly on their computer or TV².

“The CAMILEO line is a very natural extension of our consumer electronics offerings in the U.S. and provides the quality consumers expect from the Toshiba brand,” said Ron Smith, vice president of marketing, Toshiba America Information Systems, Inc., Digital Products Division. “The line is meeting a growing consumer demand for affordable HD camcorders that make sharing memories with friends and family easy and fun.”

Along with delivering 1080p Full HD resolution, key features of the CAMILEO line include a 3-inch LCD monitor, YouTube™ hotkey for instant uploading to the Internet, as well as the ability to take standard SD/SDHC memory cards up to 32GB, giving users up to 12 hours³ of video at the lowest setting. In addition, users can watch the videos on a big-screen HD TV and charge the camcorders with the included HDMI™ and USB 2.0 cables.

Product line specific features:

CAMILEO S20: At two-thirds of an inch thin and 3.5 ounces, the S20 fits easily into any pocket. It has 4x digital zoom⁴ and takes 5 megapixel digital still photos. ($179.99 MSRP¹)
CAMILEO H30: The compact and lightweight H30 is 8 ounces, has a 3-inch LCD touch-screen, 5x optical zoom and 4x digital zoom⁵, and takes 10 megapixel digital still photos. ($249.99 MSRP¹)
CAMILEO X100: The high-end X100 is 9.5 ounces, has a 3-inch LCD touch-screen, 10x optical and digital zoom, as well as takes 10 megapixel digital still photos. ($399.99 MSRP¹)

Pricing and Availability

The CAMILEO line is now available for pre-order at toshibadirect.com starting at $179.99 MSRP¹ and will be available for purchase at a variety of major consumer electronics and computer stores nationwide on April 19, 2010.

Detailed product information is available at CAMILEO.toshiba.com and images are available at http://bit.ly/cZW209.

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About Toshiba America Information Systems Inc. (TAIS)

Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry leading portable computers; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and telephony equipment and associated applications.

TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. Toshiba Corporation is a world leader and innovator in high technology, a diversified manufacturer and marketer of advanced electronic and electrical products. These products span from information & communications systems; digital consumer products; electronic devices and components; as well as power systems including nuclear energy; industrial and social infrastructure systems; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 730 companies, with 199,000 employees worldwide and annual sales surpassing US $67 billion (FY 2008). For more information on Toshiba visit www.toshiba.com.

© 2010 Toshiba America Information Systems, Inc. All rights reserved. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including, without limitation, product prices, specifications, availability, content of services, and contact information is subject to change without notice.

¹ Price. Reseller prices may vary. MSRP means "Manufacturer's Suggested Retail Price."
² USB, HDMI™, and AV cables included with each product.
³ All numbers are approximate from SDcard.org. Actual storage will depend on size of data and compression used.
⁴ S20: 4x digital zoom in 720p or below, 1x digital zoom in 1080p
⁵ H30: 1x digital zoom in 1080p