NEW YORK--(The New York Times Editors’ Choice app, offering a selection of the latest news, business and technology news, opinion and features chosen by Times editors that can be downloaded automatically to iPad. The Editors’ Choice app delivers two pages of content with the top eight to ten articles in latest news, business, technology, opinion and feature sections from The Times with accompanying videos and photo slideshows.)--The New York Times announced today the release of
“Times readers will find the iPad to be an exceptionally useful and entertaining way to closely follow what is happening around them locally, nationally and internationally”
The New York Times Editors’ Choice app takes advantage of the device’s large screen display and video and slideshow capabilities. The app is free and advertising supported. The Times is also planning a full, paid app for iPad as part of its overall paid strategy.
“Times readers will find the iPad to be an exceptionally useful and entertaining way to closely follow what is happening around them locally, nationally and internationally,” said Yasmin Namini, senior vice president, marketing and circulation, The New York Times Media Group, and general manager, reader applications.
Features of the application include:
“This app provides a great opportunity for advertisers to use the latest digital technologies to reach The New York Times’s affluent and loyal readers,” said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group and general manager, NYTimes.com. “The Editors’ Choice app launches with a full-page vertical and horizontal interstitial ad that provides a large interactive canvas for our advertisers.”
The Times worked with Medialets to develop the two new innovative ad units that leverage the creative capabilities of the iPad.
About The New York Times Company
The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
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This press release can be downloaded from www.nytco.com.
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