Break Media Properties to Support HTML5 Video Playback Capabilities

LOS ANGELES--(BUSINESS WIRE)--Break Media, the Internet’s premier entertainment community for men, today announced that its editorial and video content now supports HTML5 video playback, to ensure compatibility with the Apple iPad and other devices. Break is one of the first online video publishers to integrate this technology. Earlier in 2010, Break announced a mobile initiative with the launch of its first iPhone application, and today’s announcement falls in line with the company’s strategy to make its content available on multiple platforms and devices.

“As a leader in the online video space, we will continue to innovate and lead industry technology trends to showcase the best quality video content available, whether that content is accessed on a computer, a mobile phone, or a tablet.”

Break Media’s nine branded properties have been fully modified to run on devices like the iPad, and the video technology on those sites will retain most of the functionality of a Flash-based player but with a developer-friendly HTML and JavaScript implementation. Additionally, video ad units running on these properties can be transcoded into H.264 video playback, the standard format for the iPad and other HTML5 devices.

“Break Media has long been committed to making sure our content is available on as many devices and platforms as possible, so that users can access it conveniently and advertisers have more opportunities to engage with those users,” said Nick Wilson, CTO, Break Media. “As a leader in the online video space, we will continue to innovate and lead industry technology trends to showcase the best quality video content available, whether that content is accessed on a computer, a mobile phone, or a tablet.”

Advertisers will now have the opportunity to target advertising specifically to the iPad. The device will support all of Break’s current offerings of customizable, innovative ad formats, including the Interactive Engagement Suite (IES) of products. Break was recently listed alongside Hulu as a leader in offering innovative opportunities to advertisers — such as customizable ad executions for the iPad — in the Jack Myers report on top performing emerging sites and online ad networks. As the HTML5 standard is adopted more widely, Break Media is committed to leading the way by integrating these technologies quickly and efficiently, as part of our larger commitment to providing the best user and advertiser experiences possible.

About Break Media:

Break Media is one of the largest entertainment properties and providers of content -- video, editorial, and games -- to men online. The company's branded properties (Break.com, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, AllLeftTurns, and FileFront), combined with the publisher sites in the Break Media Network, reach more than 100 million men worldwide on a monthly basis. Break Media is currently the 38th-largest web property in the U.S., and it operates the eighth-largest video advertising network in that market. Break Media offers its advertisers a variety of unique marketing opportunities, helping those brands interact with the Break audience on a targeted, integrated basis using innovative ad formats. For more information, please visit http://breakmedia.break.com/.

iPhone and iPod are trademarks of Apple, Inc.