SCOTTSDALE, Ariz.--()--Arkayne, Inc., a developer of interactive marketing software that helps businesses improve their online performance and content strategy, today announces it has closed its initial round of Angel funding totaling just over $1 million. The seed round was funded by seasoned technology entrepreneurs and investors, including the Arizona Technology Investor Forum (ATIF). Arkayne plans to use the infusion of capital, along with revenue from early enterprise customers to fund its quickly growing team of technology, sales and marketing professionals, as well as build out the organization’s infrastructure.
“The Arkayne engine could not be a more timely solution for businesses that depend on their Web sites for monetization and it’s already showing success for major companies that live and die by their visitor numbers”
“The Arkayne engine could not be a more timely solution for businesses that depend on their Web sites for monetization and it’s already showing success for major companies that live and die by their visitor numbers,” said Nicholas Aretakis, CEO of Arkayne. “Our early investors saw the huge potential and we were able to increase the offering and become 100 percent over-subscribed in a very challenging economic climate. We feel this initial infusion gives us the perfect spring board to get our first two products off the ground.”
The first stage investors were attracted to Arkayne’s suite of solutions because they give businesses a new way of assessing their content strategy for greater conversion and monetization. Arkayne’s Plugin, it’s first software as a service (SaaS) offering, works by linking site visitors from one Web page to others within a single Web site, or a customer designated network of sites, by displaying links that are relevant to what they are reading. This provides a more meaningful experience for site visitors, which makes them stay within single sites and networks longer, engage more, convert more often, and ultimately create higher value and monetization.
This spring, Arkayne will formally announce the general availability of another product, and an add-on to the Plugin, both designed for significantly improving online performance. One is aimed at giving businesses ultimate visibility into their content strategy and how it stacks ups to their competitors, partners and target audiences. The other augments the Plugin product by providing site owners, including business Web sites and professional marketers, the ability to easily monetize without the traditional advertising model.
“ATIF investors were impressed by the strong management team and technology talent at Arkayne. Their unique suite of products and ability to execute make for a compelling investment,” said Paul Winandy, Executive Director of ATIF. “Arkayne is one of the more exciting ventures funded by ATIF and we’re looking forward to seeing great things from this company on the national stage.”
Arkayne is measuring the successful results of its early customers and quickly building out its next two complementary solutions. The Arkayne management team is led by seasoned entrepreneur and technology veteran, Nicholas Aretakis. He and CTO and founder Paul Kenjora, who has a substantial background in software, complex data mining and IT development, are quickly building out the Arkayne team that is needed to support the fast growth already experienced by the company.
About Arkayne, Inc.
Arkayne, Inc. provides Internet marketing software that helps businesses improve their online marketing performance, generate more leads and convert a higher percentage of those leads into paying customers. Arkayne's suite of software solutions includes tools that allow professional marketers, businesses and agencies to manage Web presence, content optimization, search engine optimization, blogging and social media, and content metrics. Based in Scottsdale, AZ, Arkayne can be found at http://www.arkayne.com.
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