NEW YORK & SAN FRANCISCO--()--RMG Networks and The New York Times have announced the launch of “NYTimes.com Today”, a fully-branded NYTimes.com content experience for readers on the move. This digital place-based network features the latest news headlines, photos, and a selection of videos exclusively from NYTimes.com.
“RMG’s strategy is to offer best-in-class video entertainment and information to engage high-value audiences when they are on-the-go. This agreement represents a game-changing offering within both the place-based media sector and the broader ad industry”
The network is displayed on video screens in over 800 business district cafés and eateries in the New York, Los Angeles, Chicago, Boston, and San Francisco markets. RMG's existing digital place-based network (formerly known as ‘Danoo’) has been entirely re-envisioned to emulate the familiar, trusted design of NYTimes.com.
“RMG’s strategy is to offer best-in-class video entertainment and information to engage high-value audiences when they are on-the-go. This agreement represents a game-changing offering within both the place-based media sector and the broader ad industry,” said Garry McGuire, CEO of RMG Networks. “Every month, the NYTimes.com Today network will connect 6 million mobile professionals with NYTimes.com content, allowing The New York Times brand to further integrate into their daily experience.”
“This platform is a great opportunity to expose our brand to new audiences in a medium that is quickly expanding,” said Murray Gaylord, Vice President of Marketing, NYTimes.com and Customer Insight, The New York Times Media Group. “We also believe this is an innovative way to extend The Times’s brand to its large audience of business professionals in our key markets.”
The IP-based network offers hyper-flexible messaging and targeting capabilities, mobile interactivity, and will be the first digital place-based network to readily accept the IAB-standard “Rectangle” dynamic ad unit shape, allowing advertisers and agencies to effortlessly extend the reach and effectiveness of existing interactive media campaigns and creative assets.
RMG Networks will continue to manage operations and advertising sales efforts for the network.
About RMG Networks
RMG Networks is a leading place-based and away-from-home video entertainment and media company. Our In Flight Entertainment, Fitness Entertainment and NYTimes.com Today place-based video networks reach nearly 25 million highly desirable and elusive viewers every month, leveraging over 60,000 video screens nationwide. RMG Networks is backed by National CineMedia, LLC (NCM), operator of the largest digital in cinema network in North America, and Kleiner Perkins Caufield & Byers (KPCB), a leading venture capital firm with a rich history of building entrepreneurial investments into successful enterprises. For more information, please visit www.RMGnetworks.com.
About The New York Times Company
The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.