NEW YORK--(ReverbNation, the leading marketing platform for more than 550,000 artists, labels, managers and venues, has partnered with Audiolife, the leader in direct-to-fan e-commerce, to announce the official launch of the Reverb Store following a private trial period involving more than 15,000 bands.)--
“Artists are constantly asking me how they can monetize all of their online promotional activities”
“Artists are constantly asking me how they can monetize all of their online promotional activities,” said Ariel Hyatt, CEO of CyberPR and music marketing maven. “The Reverb Store is the answer!"
The Reverb Store is the first and only e-commerce solution that empowers musicians to sell t-shirts, hoodies, hats, CDs, downloads and ringtones directly to their fans on Facebook and other social networks, as well as their blog and homepage, without any out-of-pocket expense for setup, store usage, or inventory.
“Any artist can connect with fans to sell music and products in less than two minutes using the Reverb Store,” said Michael Doernberg, CEO of ReverbNation. “Reverb Store integrates seamlessly inside Facebook with two applications for artists: the leading all-in-one promotional application for bands called ‘MyBand,’ and the stand-alone store application for musician pages called ‘Store.’”
Every product purchased through the Reverb Store is produced on-demand and delivered directly to the fan, via the Audiolife direct-to-fan e-commerce engine. Artists simply set the final price above the cost and keep 100% of the profits from every sale. In addition, artists can use the Reverb Store to order larger quantities of their CDs and merchandise at highly discounted wholesale prices for sale at shows.
"The Reverb Store was designed with one thing in mind: to create a streamlined tool for the artist that would require no financial investment but would afford the musician, band, or label a way to monetize their products through leveraging current technologies," said Brandon Hance, founder and CEO of Audiolife.
Many bands have taken advantage of the Reverb Store to create multiple versions of t-shirts, analyze fans’ merchandise preferences and order in bulk for tours. Some bands have also used the direct-to-fan e-commerce model to integrate fundraising into their music.
“We recently used the Reverb Store to quickly sell our charity song, ‘We Are Samoa,’ and related merchandise to benefit the Samoa Tsunami relief effort,” said artist, Samoa ONSTSU. “The Reverb Store is an invaluable tool for the independent artist.”
For key personnel interviews, or to interview artists who have utilized the Reverb Store, please contact: Jed Carlson (ReverbNation): jcarlson[at]reverbnation.com
ReverbNation is the leading online music marketing platform used by more than 550,000 artists, managers, record labels, and venues to grow their reach, influence and business across the internet. ReverbNation provides free and affordable solutions to individual artists and the music industry professionals who support them in the areas of web promotion, fan relationship management, digital distribution, social media marketing, direct-to-fan e-commerce, fan behavior measurement, sentiment tracking, website hosting, and concert booking and promotion.
ReverbNation’s innovation is in developing technologies that integrate the wide array of distribution, marketing, and promotional functions used by the music industry into one comprehensive and easy-to-use business application – helping virtually any artist grow their revenues, and providing insight into how each marketing input contributes to overall outcomes. For more information, visit the ReverbNation blog or follow ReverbNation on Twitter.
Los Angeles-based Audiolife is a direct-to-fan e-commerce platform that gives independent artists and labels the necessary tools and technology to sell digital and physical merchandise directly to fans through all major online distribution points including websites, blogs, and social networks. In addition, the company offers tour supply solutions including bulk ordering, warehousing, and fulfillment.