Best Buy Mobile Announces Launch and Pre-Sale of Motorola DEVOUR™ with MOTOBLUR™

MINNEAPOLIS--(BUSINESS WIRE)--Consumers who are looking to purchase the new Motorola DEVOUR™ can do so at Best Buy and Best Buy Mobile standalone stores beginning February 25. The Motorola DEVOUR™ is the third smartphone from Verizon Wireless that runs on Google’s innovative Android operating platform and the first Verizon Wireless phone to feature MOTOBLUR™.

“We saw great response with the DROID by Motorola, the first Android device for Verizon Wireless, and we expect the same response with the Motorola DEVOUR™. Our employees get really excited for these big smartphone launches and we are looking forward to helping bring the Motorola DEVOUR™ to the marketplace.”

To support the launch of this highly anticipated device, Best Buy Mobile is hosting a pre-sale beginning February 16. Consumers can take advantage of the in-store pre-sale by visiting their local Best Buy or Best Buy Mobile standalone store where they can schedule a pick-up time after February 25 and reserve their spot by purchasing a $50 Best Buy Gift Card.

Customers who purchase the Motorola DEVOUR™ at Best Buy Mobile can avoid the hassle of mail-in rebates with instant savings applied at the point of purchase and can walk out working with access to their email, contacts and favorite content set up by a Best Buy Mobile sales associate.

“Being one of the first retailers to feature the Motorola DEVOUR™ is a win-win for Best Buy Mobile and our valued customers,” said Scott Moore, VP of marketing for Best Buy Mobile. “We saw great response with the DROID by Motorola, the first Android device for Verizon Wireless, and we expect the same response with the Motorola DEVOUR™. Our employees get really excited for these big smartphone launches and we are looking forward to helping bring the Motorola DEVOUR™ to the marketplace.”

Motorola DEVOUR™ features include the following:

MOTOBLUR™, Motorola’s unique Android™-powered content delivery service
Happenings Widget – MOTOBLUR automatically pushes status updates, wall posts and photo updates from popular social networking sites to the Happenings Widget on user’s home screen
Universal Inbox – MOTOBLUR gathers texts, social network messages and e-mails into one home screen widget for quick response
3.1” touch screen
Pre-loaded applications such as Gmail, Google Talk™, YouTube™, Google Search™ and Google Maps™ with Google Maps Navigation
Through Android Market™ provides access to more than 20,000 applications

Best Buy Mobile, the mobile specialty retail unit of Best Buy Co., was founded on a simple customer promise that serves to improve the shopping experience for customers every day of the year by delivering:

A better choice of mobile devices and networks
Impartial, informed advice
Straightforward pricing
Someone to be there for the life of your phone

To learn more about Best Buy Mobile or read the most up-to-date news, trends and information on mobile products, visit www.BestBuyMobile.com.

About Best Buy Mobile

Best Buy Mobile features one of the largest selections of carriers, handsets and accessories available anywhere, as well as a highly-trained staff to help customers make the most of their mobile phones. Best Buy Mobile locations feature more than 90 different handsets from nine carriers, and over 130 accessories. Employees undergo at least 80 hours of intensive training, as well as continuing education on mobile phone technology and trends. Look for your mobile phone solution at Best Buy Mobile locations in every Best Buy store as well as in standalone stores nationwide.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $45 billion in annual revenue and includes brands such as Best Buy; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; The Phone House; and Speakeasy. Approximately 155,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2009, we donated a combined $33.4 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit www.bestbuy.com.