SlideShare Launches Channels for Marketing to Professionals

SAN FRANCISCO--(BUSINESS WIRE)--SlideShare launched a new Channels service today to provide custom branded microsites within the world's largest professional sharing community. The majority of SlideShare's community are business decision makers, and businesses can now sponsor topical channel content (presentations, whitepapers and webinars) or create branded channels for measurable business results. Channels have already delivered business results for Adobe, Ogilvy, Microsoft, Razorfish Marketing and more. These Channels are immediately available for users at http://slideshare.net/channels.

“Our vision is to build a new type of advertising that both community and advertisers will embrace”

“Our vision is to build a new type of advertising that both community and advertisers will embrace," said Rashmi Sinha, CEO & co-founder of SlideShare. "With Channels, LeadShare and Adshare we provide integrated solutions for social media with direct business results."

Here's what customers and partners have to say:

"With SlideShare Channels, I can finally help the brands I work with to unlock the real potential of their existing content to reach their customers and generate leads." -- Rohit Bhargava, SVP Digital Strategy - Ogilvy 360 Digital Influence
"Having a customized channel on SlideShare lets our brand engage more deeply with our audience," explains Jake Wengroff, Global Director of Corporate Communications for Frost & Sullivan. "We use SlideShare not only to facilitate the sharing of content with media and clients interested in our research, but we also rely on SlideShare for SEO and general online branding initiatives."
"SlideShare Channels provide an effective social media solution for brands like Adobe & Microsoft because they facilitate meaningful engagement by adding value to the audience's experience." -- Jared Katzman, Director of Sales, Federated Media

Channels is the latest in a line SlideShare for Business products. Marketers can now work with SlideShare on integrated social media campaigns with:

Channels provide a custom branded experience for people to discover and share your content, and contribute their own content
AdShare provides targeted promotion of your content to the community of business decision makers
LeadShare provides lead capture before or after your presentation or document. And as of today, you can generate leads with webinar content.

Additional options include display advertising, contest promotions, blog aggregation, social media integration (Twitter, Facebook, YouTube, LinkedIn and more), and custom metrics reporting.

About SlideShare

SlideShare is the world's largest professional sharing community. The rapidly growing site has over 25 million monthly visitors, the majority of which are business decision makers. Individuals & organizations share content to share ideas, connect with others and generate leads for their businesses. Learn more at www.slideshare.net

Product and service names mentioned herein are the trademarks of their respective owners.