NEW YORK--()--Business Wire’s free award-winning webinar series continues to educate clients and other communicators with two webinars this month—one geared to Business Wire clients that focuses on press release tactics and the other geared to a more general audience and exploring search engine optimization. The webinars are FREE.
“We chose to start the year by educating our clients about all our platform enhancements”
“We chose to start the year by educating our clients about all our platform enhancements,” said Monika Maeckle, Vice President of New Media for Business Wire, alluding to Business Wire’s recent global-mobile-social initiatives. “Turbo charging your press release by taking a few extra moments to take advantage of these enhancements can really pay off in visibility.”
The free webinars, attended by thousands of professional communicators since the series inception last year, are archived at Business Wire’s website.
Business Wire’s upcoming webinar schedule follows:
Thursday, February 4, 2010
Turbo Charge Your Press Release: Reach More Readers with Business Wire's Upgraded Distribution
10 AM Pacific / Noon Central / 1 PM Eastern
Join us for a session that will explore Business Wire's new "global-mobile-social" initiative. Lear about new mobile and social media elements, the increased audiences and online outreach included, and what you need to do to take advantage of the new tools. NOTE: This webinar is geared to Business Wire clients, but is open to others.
Hosts: Jennifer Saragosa, Senior Account Executive, Business Wire Boston
Monika Maeckle, Vice President of New Media for Business Wire
RSVP: https://www1.gotomeeting.com/register/283054417
Thursday, February 18, 2010
Search Engine Optimization for your Press Release
10 AM Pacific / Noon Central / 1 PM Eastern
In this webinar, we'll show you how to apply Search Engine Optimization (SEO) to your Press Release using proven techniques, tips, and tools. This is a practical session on maximizing your press releases' chances of being found, seen and shared online.
Host: Joseph Miller, EON Product Manager
RSVP: https://www1.gotomeeting.com/register/372608352
Search Engine Optimization for Your Press Release
Social Media and Public Companies: What to Do?
http://bizwire.pr/socmedpubcos
To Tweet or Not To Tweet Your Press Release
Case Study Insider: Behind the Scenes of Successful Press Releases
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.
Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.
Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.
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