Samsung Electronics First to Begin Mass Producing 3D TV Panels

Samsung to Produce Six Panel Types Using ‘3D Active Glasses’ Technology

SEOUL, South Korea--(BUSINESS WIRE)--Samsung Electronics Co., Ltd, a global leader in display technology and digital media, announced today that it has become the first company to commence mass production of panels for 3D LED TVs and 3D LCD TVs.

“Recently, 3D displays have captured the industry spotlight”

“Recently, 3D displays have captured the industry spotlight,” said Wonkie Chang, president of the LCD Business at Samsung Electronics. “Samsung Electronics aims to lead the global 3D TV panel market in pioneering panel mass production for 3D LED and LCD TVs.”

The company began producing LED and LCD compatible panels for 40-inch, 46-inch and 55-inch full-HD 3D TVs using ‘3D Active Glasses’ this month, employing Samsung’s exclusive true 240Hz technology.

Samsung’s true 240Hz technology delivers full-HD viewing in 2D, and also smooth, natural, full-HD 3D images that can vividly capture rapid movements.

By incorporating true 240Hz technology, operating at 240 frames per second, Samsung’s panels deliver a more lifelike picture with alternating left and right eye images through the use of 3D Active Glasses technology.

Samsung has reduced the response time of its LCD and LED panels by 20 percent to less than four milliseconds, eliminating any interference between left and right eye images. With this improved response time, Samsung is able to achieve natural 3D images and also deliver 2D pictures capturing rapid movement with exceptional clarity.

Samsung’s new 3D Active Glasses technology first blocks the left and then right lens, causing a momentary lag when images are shown to each eye to achieve more lifelike 3D images. The term, ‘3D Active Glasses,’ was selected as an official term by the Glasses Standardization Working Group of the Consumer Electronics Association (CEA) earlier this year.

The polarized glass method previously used in 3D glasses produced separate images for the left and right eyes, resulting in half the resolution of two-dimensional pictures as only half of the screen can be viewed through each polarized filter. Brightness was also lowered because of the polarized filter.

According to a market research firm, DisplaySearch, the 3D display market is expected to grow from $902 million in 2008 to $22 billion in 2018. The 3D TV market is expected to expand to a $17-billion market, with sales increasing from 200,000 units in 2009 to 64 million units in 2018.

3D Display / 3D TV Market Outlook
[Million Unit]
	2009	2010	2011	2012	2013	2014	2015	2016	2017	2018
3D Display	0.75	2.4	7.5	19.1	35.6	58.2	84.8	112.6	144.9	195.9
3D TV	0.2	1.2	4.1	9.1	16.0	25.4	36.2	45.8	53.7	64.0
(Source: DisplaySearch, Jan. 2010)

[Million US$]
	2009	2010	2011	2012	2013	2014	2015	2016	2017	2018
3D Display	346	920	2,565	4,844	7,564	11,020	14,584	17,296	19,349	22,034
3D TV	292	778	2,129	3,977	6,223	9,136	12,108	14,179	15,423	16,925
(Source: DisplaySearch, Jan. 2010)

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.