FRAMINGHAM, Mass.--(IDC research on the intersection of Web 2.0, Enterprise 2.0, and collaboration shows that we are entering a time of significant cultural and process change for businesses, driven by the emergence of the social Web. According to a new IDC survey, 57% of U.S. workers use social media for business purposes at least once per week.)--Recent
“If you look deep into the social business movement you will see that we are on the brink of a fundamental change in the way businesses interact with customers, partners, suppliers, and employees”
"If you look deep into the social business movement you will see that we are on the brink of a fundamental change in the way businesses interact with customers, partners, suppliers, and employees," said Michael Fauscette, group vice president, Software Business Strategies. “Businesses today fall into three camps – the social “denyer”, the accidental socialite, and the socially aware. Regardless of where a company falls in these categories, customers expectations of technologies and the way they interact with suppliers have changed, driven greatly by the social Web.”
Additional findings from IDC’s social business research include:
The IDC study, The State of Social Business: 2009 Survey Results (IDC #221383) outlines the use of social media for business purposes. It is broad in scope and represents the current state of social media usage for business in the United States, providing a profile of business workers leveraging these newer tools, and an understanding of the use cases for each social tool, including blogs, microblogs, discussion forums, photo/video sharing sites, social bookmarking tools, social networks, Web chats/instant messages, wikis, and virtual worlds. For this primary research effort, IDC captured the use of consumer social tools and corporate-sponsored social tools by functional role and company size. This survey also asked respondents the business objectives accomplished by each social tool, challenges involving social media initiatives, and metrics collected to prove return on investment (ROI), as well as annual budget for sponsoring social software.
The IDC Insight, The Intersection of Web 2.0, Enterprise 2.0, and Collaboration: The Social Business (IDC #221413) examines the changing business trends around enterprise use of the concepts developed for Web 2.0 and the growing movement for cultural and process change inside the enterprise.
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