TomTom Introduces Lifetime Map Updates in North America

~ Feature to be incorporated in wide range of TomTom devices throughout 2010 ~

CONCORD, Mass.--(BUSINESS WIRE)--TomTom, the world’s leading provider of navigation solutions and digital maps, today announces that it will offer Lifetime Map Updates, a feature that allows customers to automatically receive map updates as they become available. This feature will be incorporated into a range of TomTom products in 2010.

“Roads are continually changing - from new street names to closed bridges - so it’s important for users to always have the most up-to-date maps”

“Roads are continually changing - from new street names to closed bridges - so it’s important for users to always have the most up-to-date maps,” said Jocelyn Vigreux, president of TomTom Inc. “With the introduction of Lifetime Map Updates, customers can rest assured that the directions their TomTom device provides will always be the most accurate and efficient available.”

Highest Quality Maps

TomTom Lifetime Map Updates utilize Tele Atlas maps, which are continually updated to include improvements on 6.5 million miles of roads, millions of Points of Interest and map updates and speed profile data generated by the millions of drivers in the TomTom US user community. Tele Atlas’ comprehensive network of global resources - ranging from government documents to satellite and aerial imagery, in conjunction with continuous input from TomTom’s user community enable TomTom to deliver the highest quality maps to its users.

Availability

In order to download TomTom’s Lifetime Map Updates, TomTom users need to simply connect their device to TomTom HOME, TomTom’s free desktop software, and if map updates are available, they can be downloaded to the device. Registered TomTom users will be notified of new map updates as they become available. Typically, Tele Atlas releases maps on a quarterly basis.

The new Lifetime Map Updates will be bundled with a wide range of TomTom devices starting in early Q2, 2010.

For more information, terms and conditions and FAQ, please visit www.tomtom.com

About TomTom

TomTom NV (AEX: TOM2) is the world’s leading provider of navigation solutions and digital maps. TomTom NV has over 3,300 employees working in four business units – TomTom, Tele Atlas, Automotive and WORK.

TomTom's products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom XL and TomTom ONE ranges and the TomTom RIDER. Additionally, independent research proves that TomTom products have a significant positive effect on driving and road safety.

Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The Automotive business unit develops and sells navigation systems and services to car manufacturers and OEMs. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise.

TomTom NV was founded in 1991 in Amsterdam and has offices in Europe, North America, Middle East, Africa and Asia Pacific. TomTom is listed at Euronext Amsterdam in The Netherlands. For more information, go to www.tomtom.com.