Serebra Announces Mobile Learning as Its Next Generation of E-Learning

VANCOUVER--(BUSINESS WIRE)--Ted Moorhouse, the Chairman and CEO of Serebra Learning Corporation (TSX VEN: SLC), a leading e-learning solutions provider, this week outlined his vision for future access to Serebra courseware by way of both mobile and PC devices, while committing to work with the e-learning industry to evolve courseware, learning management systems and related applications to achieve that vision for customers.

“Mobile learning is the next big step for learning”

In 2003, Serebra began its focus on what is now easyLearning (www.easylearning.org), and that has been the better part of Serebra’s revenues ever since. In 2007, Serebra created Serebra Connect (www.serebraconnect.com), a micro-task outsourcing application that gives easyLearning further standing and significance in developing nations.

This week, speaking at several industry seminars, Moorhouse announced that the future of Serebra will include a significant degree of mobile learning, or m-learning.

“Mobile learning is the next big step for learning,” said Moorhouse. “Using a variety of smartphones, people all over the world have developed nothing short of an emotional connection to the hand-held devices. To their users, smartphones are highly personal lifelines that allow them to stay connected. But staying connected means more than just voice-based communication. Smartphone users just won’t leave home without them, and they are penetrating all corners of the globe from the largest bank to the smallest and most impoverished village.”

The smartphone, in just one appliance, is a phone, an e-mail device, a calendar, a camera, a photo album, a music player, an address book, an Internet browser and an alarm clock. Now, the smartphone is poised to be an educator.

Moorhouse added, “Learning is about providing knowledge to change behavior for the betterment of the learner. But learning has often been associated with being a toll on the time of someone in a busy workplace. We all learn naturally all the time; we really learn something new every day. E-learning, and now m-learning, gives control back to the learner. M-learning, when designed properly, is complementary to e-learning. It delivers the same messages, but in a different medium.”

M-learning from Serebra, with availability in early 2010, will work on the BlackBerry, the iPhone and on devices powered by Microsoft Windows Mobile. There will be short e-learning courses, complete with assessments and surveys, which will meet the relevant industry standards. Best of all, the Serebra m-learning courses should produce dramatic increases in learner participation and satisfaction.

Moorhouse concluded, “At Serebra, m-learning will become an integral part of our core e-learning offering. Mobile learning, in my opinion, will dramatically and quickly change the way people learn and think about learning. To me, it will be the start of a new learning revolution. In fact, I believe we could even refer to Serebra’s future as “u-learning and me-learning”, where “u” refers to universal or ubiquitous learning and “me” refers to mobile and electronic learning. I guess we could even call it ‘You and me learning’ as an appropriate catch-phrase.”

In his closing remarks to delegates at one industry event in Dublin Ireland, Moorhouse announced a series of product news, initiatives and industry alliances to help customers achieve improved access to learning, including the immediate availability of Serebra Campus 3.8, the public release of a more streamlined Serebra Connect and new collaboration with industry partners.

About Serebra Learning Corporation

Serebra Learning Corporation is a leading learning management system developer and a provider of personal and professional development e-learning courses to individuals and organizations worldwide. With over 22 years of proven success, Serebra focuses on delivering quality education to help people improve their knowledge base. For more information about Serebra and its programs, visit www.serebra.com or call 800 567-7766.

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