PORTLAND, Maine--(CashStar, Inc.)--Until recently, the vast majority of all gift cards were purchased in person, in stores and were made of plastic. Today’s release of the 2009 Pre-Holiday Online Shopper Gift Card Survey revealed that this hugely popular gift category is beginning to experience a sea change as more consumers buy gift cards online and retailers offer improved online gift card experiences for consumers. The survey of U.S. online shoppers was conducted in October 2009 and was sponsored by
The survey data revealed that 68 percent of online shoppers agree that buying a gift card online that can be sent via e-mail is more convenient than having plastic cards shipped to the gift card recipient. And 80 percent of online shoppers indicated that if their favorite store or restaurant offered a personalized online gift card on their website, they would be more likely to purchase an online gift card from that retailer.
Personalization Key to Gift Card Success
Online gift cards are at an inflection point and, as the survey revealed, a key variable for success is personalization. Half of all respondents said they have decided against giving gift cards in the past because they were not personal enough. Eighty five percent (85%) of online shoppers who are planning to give gift cards this holiday season expressed interest in purchasing personalized online cards that can be sent via e-mail. Seventy percent (70%) reported that the ability to personalize a gift card is of importance to them.
Incentives More Important than Ever to the Online Shopper
An overwhelming 88 percent of online shoppers indicated that they would be more likely to purchase a gift card that has an incentive attached (i.e. send a $50 gift card and get a $10 gift card for yourself). CashStar CEO David Stone comments, “Delivering compelling offers and incentives is much easier in the digital marketplace for retailers, as fulfillment is much less expensive and is immediate. And savvy retailers understand the benefit of offering a $10 incentive card to drive traffic to the store or site, where the consumer typically spends 60 percent more than the card’s face value.”
Other Survey Findings
Editor’s Note: To receive a full copy of the 2009 Pre-Holiday Online Shopper Gift Card Survey results, please contact Keri Bertolino at email@example.com.
About the 2009 Pre-Holiday Online Shopper Gift Card Survey
The 2009 Pre-Holiday Online Shopper Gift Card Survey is a national survey designed to provide insight into the holiday gifting behavior of online shoppers. The survey was conducted in October 2009 via Zoomerang, an online survey services provider, and is based on 800 respondents (43% male, 57% female). The survey is sponsored by Portland, Maine-based CashStar, Inc. A Research Brief providing detailed information on the findings is available at the CashStar website at www.cashstar.com.
About CashStar, Inc.
CashStar is the interactive gift card and incentives company. Its powerful e-gifting, marketing and promotions platform helps leading brands increase online and in-store traffic and improve lift. CashStar makes it possible for businesses and consumers to securely e-mail monetary value such as Interactive Gift Cards, rewards, incentives and rebates. The Company offers the market’s strongest dynamic, customizable messaging system, enabling consumers and marketers to give gift cards with a very personal touch. Leveraging its exclusive affiliation with Coupons, Inc., the leading global solutions provider of consumer print-at-home coupons, CashStar offers its partner brands unparalleled online reach for promoting their unique Interactive Gift Card offerings. For more information about CashStar please visit www.cashstar.com.