November 23, 2009 08:59 AM Eastern Time 

The NEW Dow Adhesives to Debut @ Label Expo Asia 2009

SHANGHAI--(BUSINESS WIRE)--When two world-class pressure sensitive adhesive (PSA) forces come together, a PSA powerhouse is bound to be formed. Dow Adhesives and Functional Polymers, a business unit of The Dow Chemical Company (NYSE: DOW) and a leading global supplier of unbeatable adhesives for labels, graphics, tapes and protective films will showcase its expertise during the Label Expo Asia 2009 in Shanghai, December 1-4, 2009 (booth No. H1A15).

“With its rapid and stable economic growth, the Asia Pacific region is a vital long-term strategic growth area for Dow. We will continue to innovate, offering differentiated products and service to satisfy our customers’ demand for PSA solutions in Asia Pacific”

“Many of our customers have expressed great interest in learning more about the broader portfolio of solutions that Dow Adhesives can offer,” says Christopher Urheim, Dow’s PSA Global Marketing Manager. “The combination of Dow molecular engineering capabilities and heritage Rohm and Haas PSA application know-how will enable our customers to grow faster with adhesives that address the needs of the local Asian markets they serve.” adds Urheim. During Label Expo, attendees will get to experience the new Dow Adhesives including its innovative water-based products, strong global business capability, in-depth understanding of regional markets and superb research & development strength.

Dow Adhesives and Functional Polymers has 11 global R&D centers, with specialized skills and experience, operating around the world and dedicated to putting its technology to work to meet local customer needs. “With the completion of the new Shanghai Dow Center (SDC), which functions as a fully equipped world-class R&D center, as well as the Asia Pacific regional headquarters, more than 500 engineers and scientists in over 80 laboratories are doing research and development on innovative solutions for our customers in the Asia Pacific region,” says Dr. Robert Slone, Global Research & Development Director, Dow Adhesives and Functional Polymers. “SDC is proud of its advanced analytical capabilities which help our customers quickly solve their needs and problems locally. Moreover, SDC has a unique customer innovation center which allows us to work together with our customers to tap into the market opportunities, stimulate customized formulation for emerging markets and increasing specialization, such as battery, drum and beverage label applications.”

“With its rapid and stable economic growth, the Asia Pacific region is a vital long-term strategic growth area for Dow. We will continue to innovate, offering differentiated products and service to satisfy our customers’ demand for PSA solutions in Asia Pacific,” says SK Tham - Regional Tapes, Labels & Textiles Commercial Director, Asia Pacific. “I am confident that the technical strength of the Shanghai Dow Center coupled with regional supply chain flexibility will demonstrate our commitment to better serve our customers in the region. We are looking forward to meeting you at the upcoming Label Expo Asia 2009.”

To learn more about our PSA offerings, visit us @ go.rohmhaas.com/dow/psa

About Dow Adhesives and Functional Polymers

Dow Adhesives and Functional Polymers is a portfolio of three businesses - Packaging and Converting, Tape Labels and Textiles and Industrial Functional Polymers - primarily made of sticking and bonding solutions, serving the flexible packaging business, adhesive tapes and paper labels, and a mixed range of applications including auto, imaging & leather. Together these businesses offer an integrated technology platform with formulation capabilities and a capacity to serve tailored needs globally.

A business group within Dow’s Advanced Material Division, Dow Adhesives and Functional Polymers generates $1B of revenue while operating a network of over 40 Technical, R&D and Manufacturing sites to serve local customer needs globally. For more information visit wwwrohmhaas.com.

About Dow

Dow is a diversified chemical company that combines the power of science and technology with the “Human Element” to constantly improve what is essential to human progress. The Company delivers a broad range of products and services to customers in approximately 160 countries, connecting chemistry and innovation with the principles of sustainability to help provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. In 2008, Dow had annual sales of $57.4 billion and employed approximately 46,000 people worldwide. The Company has 150 manufacturing sites in 35 countries and produces approximately 3,300 products. On April 1, 2009, Dow acquired Rohm and Haas Company, a global specialty materials company with sales of $10 billion in 2008, 98 manufacturing sites in 30 countries and approximately 15,000 employees worldwide. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.