PC Gaming Hardware Forecast to Reach $27 Billion in 2010

PC game market exits the recession in time for the holidays

TIBURON, Calif.--(BUSINESS WIRE)--Jon Peddie Research (JPR), the industry's research and consulting firm for graphics and multimedia, today announced the market forecast for PC gaming hardware, and the results are better than previously expected.

“And, the PC has the added advantage that when not used for gaming, it can be used for more practical purposes, and/or as a media center.”

The worldwide PC gaming hardware market (systems, accessories, and upgrades) is forecasted to gain $1.2 billion for 2009, which is a 5.9% increase versus 2008 (from $20.07 to $21.26 billion). The increase is due to higher than anticipated consumer demand for Enthusiast, Performance, and Mainstream hardware influenced by the ability to play video games ranging from casual to hardcore simulations.

Due to significant growth across all major markets the worldwide PC gaming hardware market is expected to skyrocket 30% in 2010. Senior Video Game Industry Analyst at JPR, Ted Pollak, credits this growth to a number of factors. “The largest influence on the high forecasted growth rate is due to purchasing delays for systems and upgrades in 2008/2009 as consumers circled the wagons and took a conservative position on discretionary spending. A recovering economy, processing advancements, and higher quality gaming offerings will all contribute to a healthy year for PC gaming hardware in 2010.”

Year	2008	2009	2010	2011	2012
Total PC Gaming Hardware Market	$20,076	$21,260	$27,617	$32,749	$34,760

“The PC gaming market continues to be the high growth, and technological leader for home entertainment. With Windows 7 and DirectX 11, advanced and exciting physics, and stereovision capabilities, the PC platform is far and away the most advanced,” noted Jon Peddie President of Jon Peddie Research. “And, the PC has the added advantage that when not used for gaming, it can be used for more practical purposes, and/or as a media center.”

JPR uses a complex methodology to pinpoint the true global TAM (Total Addressable Market) for PC gaming hardware, which is no easy feat given the multi-dimensional nature of personal computers. The result is a report series which is the most accurate in the world and available by segment (Enthusiast, Performance, and Mainstream) for companies that are not focused on all levels of PC gaming. The report covers all major regions and provides detail for the top 37 countries.

Pricing and Availability

The Worldwide PC Gaming Hardware Market report series by Jon Peddie Research comes in three versions: Enthusiast, Performance, and Mainstream versions, with each version selling for $5,000 and the set of three for $12,000. In addition, with the set is a summary report of the Total Hardware PC Market worldwide.

The reports are available now in both electronic and hard copy editions. Please call 415/435-9368 or visit the Jon Peddie Research website at www.jonpeddie.com.

About Jon Peddie Research

Jon Peddie Research is a technically oriented multimedia and graphics research and consulting firm. Based in Tiburon, California, JPR provides consulting, research, and other specialized services to technology companies in a variety of fields including graphics development, multimedia for professional applications and consumer electronics, high-end computing, and Internet-access product development. Jon Peddie's Market Watch is a quarterly report focused on the market activity of PC graphics controllers for notebook and desktop computing.

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