1^st Advantage Federal Credit Union Selects Geezeo

HARTFORD, Conn.--(BUSINESS WIRE)--Geezeo (www.geezeo.com), a diversified online banking provider that offers personal financial management (PFM), social networking and Web community platforms to financial institutions, announced Yorktown, Va.-based 1^st Advantage Federal Credit Union has signed an agreement to offer Geezeo’s White Label Community, a licensed Internet platform, to its members.

“The interactive tools used on Geezeo’s online platform present an opportunity for 1st Advantage to further build trust and establish tighter bonds with our members by enabling us to better respond to their needs”

The online platform enables financial institutions to join a conversation directly with target audiences in order to successfully gauge satisfaction, further strengthen relationships with consumers and ultimately better serve them. Included is a data-driven marketing functionality that incorporates several communication tools.

Geezeo’s community solution is customized to meet the specific needs of 1^st Advantage and offers integration with other social media outlets such as Facebook and Twitter. This enables 1^st Advantage to develop an ongoing dialog with its members while demonstrating advocacy and improving credibility with these target audiences.

“The interactive tools used on Geezeo’s online platform present an opportunity for 1^st Advantage to further build trust and establish tighter bonds with our members by enabling us to better respond to their needs,” said Jim Craig, vice president of marketing at 1^st Advantage FCU. “This venue creates a two-way communication in real-time and presents an opportunity to offer advice and gain valuable feedback, both good and bad, directly from the members themselves.”

“As a former financial services marketing executive, what excites me most is our ability to provide clients with a marketing tool that reduces the advertising spend, yet provides highly targeted messaging and ROI analysis,” said Bryan Clagett, Geezeo’s chief marketing officer. “Our platform enhances the online experience and ultimately the value of membership with 1^st Advantage.”

About 1^st Advantage Federal Credit Union

Yorktown, Va.-based 1st Advantage Federal Credit Union, formerly Fort Eustis Federal Credit Union, has grown to an organization with assets of more than $500 million and approximately 60,000 members located around the world. It currently has 11 full service branches. For more information, visit www.1stadvantage.org.

About Geezeo

Founded in 2006, Geezeo offers Internet banking solutions including personal financial management (PFM), online community trust-based marketing, account access and bill payment. Geezeo’s unique platforms help financial institutions develop online customer dialog while generating growth through customer acquisition and increased wallet share. For more information on the privately held company, visit www.geezeo.com.