Greektown Casino-Hotel in Detroit and The Fine Point Group Implement Bally Business Intelligence™ Solutions

LAS VEGAS--(BUSINESS WIRE)--Bally Technologies, Inc. (NYSE:BYI), a leader in slots, video machines, and casino-management systems for the global gaming industry, today announced that Greektown Casino-Hotel in Detroit, Mich., a $350 million casino property managed by The Fine Point Group, has installed Bally Business Intelligence (BI) for data analytics and visual analysis of gaming-floor performance, player and game interaction, and player behavior.

“one of the most sought-after consultants in the industry”

Bally’s award-winning BI, which replaced a competitor’s product, enables Greektown to achieve, more than ever before, a comprehensive and detailed understanding of their patrons, as well as their 2,500 slot and 72 table-game casino floor.

“Our goal was to obtain a state-of-the art business-intelligence solution that would easily integrate with our existing database,” said Chris Colwell, General Manager of Greektown Casino-Hotel and Senior Vice President of The Fine Point Group, a Las Vegas-based consulting firm hired to lead Greektown out of bankruptcy. “We were impressed with the depth, breadth, and functional ease of Bally’s reporting, data analytics, visualization, and campaign-management tools.”

Bally’s BI tools enable Greektown to monitor their slot operations, maximize their marketing programs, and rapidly respond to guests’ needs based on a clear, quick, and timely understanding of underlying data. Additionally, the Bally BI data dashboard and heat-map slot-floor overview clearly present mission-critical data which dynamically updates throughout the day so the casino can quickly make more informed and data-driven business decisions.

“Greektown’s selection of our Business Intelligence solutions underscores not only the innovative quality of this award-winning suite, but also our technological leadership,” said Ramesh Srinivasan, Executive Vice President – Bally Systems. “There are few in this industry as well recognized as The Fine Point Group for leveraging cutting-edge analytics to gain competitive advantage, and we are thrilled that they have chosen us as their platform as they take the property to new heights.”

Srinivasan added, “Greektown’s talented technical team, combined with Bally’s professional expertise and customer commitment, enabled a fast and successful eight-week implementation of Bally BI from the date the contract was signed.”

Centrally located in downtown Detroit, Greektown Casino-Hotel features a 100,000 sq. ft. casino, 400 guest rooms and suites in a new 30-story tower, and a variety of dining and entertainment choices.

About Greektown Casino-Hotel

Located at 555 E. Lafayette Avenue in Detroit’s Greektown Entertainment District, Greektown Casino-Hotel opened on Nov. 10, 2000. Readers of The Detroit News and Detroit Free Press have voted Greektown Casino-Hotel Michigan’s and Detroit’s “Best Casino” numerous times. Greektown Casino-Hotel offers such amenities as their all-new International Buffet, the Eclipz Lounge, and a VIP lounge for players. In addition to being named “Best Casino” by reader of The News and Free Press, Greektown Casino-Hotel also placed first in other categories in The News’ reader survey, including “Best Slots,” Best Wait Staff Outfits,” “Best Craps Tables,” “Best Blackjack Tables,” “Best High Rollers Area,” “Best Casino Restaurant,” and “Best Casino Entertainment.” Greektown Casino-Hotel opened it news 500-room hotel tower February 2009. For more information, please visit http://greektowncasinohotel.com.

About The Fine Point Group

Headquartered in Las Vegas, and with offices in Florida, Pennsylvania, Mississippi, and Texas, The Fine Point Group is one of the gaming industry’s leading full-service management and consulting firms. In just four years from its founding, the firm has completed engagements in 18 U.S. states and eight countries, and has more than a dozen, full-time, gaming experts – all of whom had years of property-level gaming expertise prior to joining the firm. Named “one of the most sought-after consultants in the industry” by Global Gaming Business magazine, the firm specializes in asset optimization of gaming assets around the world. For more information, please visit http://www.thefinepointgroup.com.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.