November 05, 2009 08:00 AM Eastern Time 

New Book: Employee Engagement

MEMPHIS, Tenn.--(BUSINESS WIRE)--Five years ago your company hired a bright, young, talented college graduate whom you believed had the moxy to someday take your position as leader. Since his hire, he’d become a top producer, had risen within the organization and, literally, was next in line to take your place. You felt as though you had mentored and nurtured this person for five years. Obviously, they didn’t feel the same way.

Then, out of the blue, he comes to you and hands over a letter of resignation. He’s going to work for your competitor.

In that moment all of the time, money, energy and hope you placed into that person is just gone. You wonder what went wrong and how will this departure affect your team? Even more important, how will this affect your business and how can you afford to endure these kinds of losses?

“Employee Engagement” is a groundbreaking “how-to” book that offers a comprehensive view of the driving force for organizational success in today’s economy. Written by Brad Federman, a “change agent” with 20 years of experience in management training and employee retention, Employee Engagement is a resource to senior leaders, decision makers and HR professionals responsible for talent management Federman believes that the corporate solution to today’s economy is the people. Attracting and recruiting the right people, and keeping them long after they’ve been trained is the solution to this problem – and even more important – turning solutions into results is what Federman has helped so many companies do for the past 20 years including Embassy Suites, Homewood Suites, UBS, Havas Network, FedEx Walmart, etc.].

“Each employee within any organization or company puts forth discretionary effort; they come to work with a power to choose how much effort, creativity and resourcefulness they are willing to give their company,” says Federman. “ An “engaged” employee is fully involved in – and enthusiastic about –their work. These employees care about the future of the organization/company and feel a strong emotional bond to multiple aspects of the business.”

Employee Engagement outlines a comprehensive framework, language, and process that helps executives, leaders and human resource professionals connect their overall “People” strategy with their “Business” strategy.

Filled with actionable, fresh practical ideas and illustrative examples, Employee Engagement:

• Provides a clear business case for focusing on Engagement
• Identifies the connection between employee needs and business success
• Demonstrates how businesses can breed trust and success in the workplace
• Highlights best practices for strengthening connections or bonds with your employees
• Provides innovative examples of how people practices must change to meet the needs of today’s workforce
• Demonstrates why skills and behaviors should not be an organization’s key concern

This important resource offers step-by-step guidance for putting in place an effective Employee Engagement strategy that will create a workplace with more committed employees, a more meaningful environment, stronger relationships with employees, and a sustainable competitive advantage.

As the economy rebounds, government, businesses and organizations will continue to demand more specific skills and behaviors from their employees. Employers need to have a talent strategy ready as available work shifts, working-age populations decline and emerging markets rise. “Now is the time to re-engage your employees, connect them to your new strategy, promote accountability, and regain trust,” Federman concludes.

Employee Engagement is published by Jossey Bass, an imprint of Wiley. You can order your hard copy at www.engagementleader.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6092635&lang=en