WideOrbit and Techtel Partner to Deliver Solutions to the Australasian Market

SAN FRANCISCO--(BUSINESS WIRE)--WideOrbit Inc., the leading provider of business management software for Media companies and Techtel, a leading independent supplier to the broadcast television, radio and communications markets in the Australasian market are pleased to announce that they have partnered to deliver WideOrbit solutions to the Australasian region. Techtel will represent WideOrbit’s Radio Automation solutions in Australia and New Zealand.

WideOrbit is the leader in business management software for Media companies. Since 1999, WideOrbit has been providing innovative, proven solutions for managing the business of broadcast and cable operations. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks around the globe, managing more than $14 billion in annual advertising revenue. The partnership with Techtel is a critical element of WideOrbit’s expansion strategy into the Asia Pacific region.

“The partnership with Techtel will enable WideOrbit to most effectively serve the needs of the market in Australia and New Zealand,” said Eric Mathewson, Founder and CEO of WideOrbit. “We are looking forward to leaning on Techtel’s 25+ years working with broadcasters in the region.”

WideOrbit’s radio automation solution, WO Automation for Radio is the industry’s most modern radio automation system, ensuring that stations are on the air and sounding great every minute of every day. WO Automation for Radio, formerly Google Radio Automation, was acquired by WideOrbit in August 2009. WO Automation for Radio works seamlessly with WO Traffic, WideOrbit’s leading traffic software, providing the industry’s most complete, state-of-the-art solution for Radio broadcasters.

Techtel is recognized as a specialist company for the Australasian region, helping to bridge the gap between computer technology and traditional radio and television broadcasting technology. With over 25 years in the radio industry, Techtel will represent WO Automation for Radio in Australia and New Zealand. Techtel will provide sales, service and support for WideOrbit’s radio automation solutions.

“We’re thrilled to be representing WideOrbit’s leading Radio Automation products to clients in Australia and New Zealand,” said David Elsmore, Managing Director of Techtel. “We look forward to a long and prosperous partnership.”

About WideOrbit

WideOrbit (www.wideorbit.com) is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks around the globe, managing more than $14 billion in advertising revenue. WideOrbit’s clients include: Astral Media, Corus Entertainment, Entercom Communications, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBC Universal, Qualcomm/MediaFLO, Scripps Television Group, and Tribune. WideOrbit is headquartered in San Francisco, with offices in Dallas, Denver, Seattle, Melbourne and New Delhi.

About Techtel

Techtel are a leading independent broadcast technology systems specialist, providing dedicated hardware and software to the Australian, New Zealand and S.E Asian broadcast communities. Incorporated in 1985, Techtel’s expertise extends from consulting and systems integration through to the supply, installation and support of the best of breed products from Techtel’s extensive catalogue.