A New Locally Designed App PROLOGUE Helps Local Companies Profit

ALBANY, N.Y.--(BUSINESS WIRE)--Overit Media announced today a new, affordable application called Prologue, which can add e-commerce to an existing or new retail website in a matter of a week. From boutiques to multi-chain stores, local companies will say goodbye to inventory and hello to revenue in this potentially turbulent holiday season.

Prologue is a robust e-commerce shopping cart application focused on simplicity, flexibility and full customization. While other shopping carts tout an endless feature list, Prologue is founded on the idea that no two shopping carts are alike, and your customers deserve a shopping experience catered directly to their needs.

Consumers flock to websites like Amazon, Zappos and eBay mostly because of selection, discounts and convenience -- qualities that can be uniquely offered through e-commerce. A large majority of Capital Region retailers may be online but do not offer the ability for consumers to purchase from the convenience of the keyboard.

“Out of the box or overly complicated carts only confuse store owners. Our local retailers are ignoring a valuable opportunity when they don’t have an ecommerce capability,” said Dan Dinsmore, President of Overit Media. “In a time when most physical stores are cutting back, or trying hard to move holiday inventory, an ecommerce solution could help them do more with less.”

SETTING THE STAGE FOR YOUR BUSINESS

US retail e-commerce sales will total $132 billion in 2009, down 0.4 percent from 2008. Assuming the recession ends this year, as many economists predict, eMarketer forecasts online sales will begin to rebound in 2010.

The same survey by eMarketer suggests that nearly 86 percent of Internet users are online shoppers. Consumers gravitate to researching or browsing online over driving from store-to-store. Not only could Capital Region retailer’s benefits from this notion, but also expand their customer base nationally.

“Prologue offered our customers the capability to experience the V A R I E G A T E D brand as if they’re sitting in our studio here in the Catskills, said Corbett Marshall, nationally renowned designer of V A R I E G A T E D. “Adding e-commerce to our Website not only will help us manage inventory, but offer customers around the world the ability to shop our luxurious bed linens and our eco-friendly dog bedding. None of the off-the-shelf shopping cart packages could meet our customization and design needs, yet remain easy to use.”

HOW PROLOGUE IS DIFFERENT

Whether you’re selling inventory, memberships, digital media, tickets or a service, Prologue can be seamlessly designed to fit your ecommerce needs. Most software programs are either missing customization features or belittle your branding needs. Others are overly complicated with limits to its selling capabilities. Prologue can be built to meet any ecommerce needs from putting products on hold or selling directly, to shipping and tracking inventory. Prologue has a user-friendly designed to help business owners update inventory or content easily with changes representing online instantly.

Features include:

Customer user accounts Ability to make a purchase without an account Breadcrumbs while browsing Customer wish list Product searching Product filtering Unlimited categories Unlimited sub-categories

Multiple product images Cart statistics Product options Display of sale items Display of top selling items Cross selling (related products) One page checkout Customer account management SMS/Text message alerts

Multi-payment methods USPS, UPS, FedEx Order package tracking Automatic calculation of tax rates SSL (secure) encryption Unlimited products Manage orders and order status Email to customer on order status change

About Overit Development

Overit Media is a creative multimedia development company. Overit Media works with clients in developing marketing and advertising materials utilizing design and development services. These services include applications, websites, logos, branding, print design, interactive CD-ROMs, DVDs, and much more. The company was started in 1993 by its founder and current president Dan Dinsmore. Overit Media is located at 303 Hamilton Street in Albany. For more information on the company, please visit www.overit.com.