Topix Using Powerful New Browser Add-On to Increase Retention and Customer Acquisition

PALO ALTO, Calif.--(BUSINESS WIRE)--Topix, the largest news community on the web, today announced the availability of the Topix community conduit. Built on the Conduit platform, the Topix browser add-on is a powerful application that delivers personalized news for users directly in the browser and improves user retention for the company. Topix will also take advantage of the Conduit Marketplace to distribute their news component to the Conduit Network of 200,000 web publishers and 60 million users.

Topix aggregates news from thousands of sources and creates topically driven news web pages for local news, public companies, industry verticals, celebrities and musicians, sports teams, personalities, and more. The new conduit allows the Topix community to read news from any city or zip code in the U.S., view and write comments, and interact with other readers, from anywhere on the web directly from their browser.

Topix is a “community of communities” that not only delivers the news, but also encourages readers to share their ideas and opinions with others. Topix users form communities by geographic and topic interests and the new conduit makes in even simpler for them to participate. With convenient access to the local news feeds right in the browser, Topix expects that users will be more engaged and spend more time on the site.

“What makes Topix special is not only the depth and breadth of our localized news, but also that we enable readers to share their thoughts with people in their geographic communities and who share their interests,” said Dave Galvan, vice president, business development and sales, Topix. “Our new conduit is a community-building tool that will help us engage readers and a social tool that enables their participation. Conduit has given us a great new deployment method and offers a big upside for our business model.”

Topix also chose Conduit for help with acquiring new customers. Using the Conduit Marketplace, Topix can distribute their popular localized news feed to the Conduit Network of more than 200,000 web publishers and 60 million users. “The Topix local news component is an excellent addition to the Conduit Marketplace that will be extremely popular with web publishers and end-users alike,” said Adam Boyden, president of Conduit. “The combination of Topix and Conduit’s technologies is powerful – no other site can offer aggregated local news like Topix and no other company has the distribution power of Conduit. Together, the potential reach and community building aspects of this partnership is staggering.”

To learn more about how Conduit can help you measurably increase retention and acquire new customers, go to www.conduit.com.