PLYmedia to Provide Caption and Subtitle Files for Ooyala’s Backlot Service

PALO ALTO, Calif.--(BUSINESS WIRE)--Ooyala (www.ooyala.com), the leading provider of end-to-end video applications and services, and PLYmedia (www.plymedia.com), a world leader in subtitle and caption services and solutions, are working to provide quick, professional, closed caption and language subtitles for online video. This new service, available via Ooyala's Backlot video management platform -- and provided through PLYmedia's SubPLY service, makes video accessible to the hearing impaired and enables greater search engine visibility with the conversion of audio content to trackable text.

"PLYmedia makes it fast, easy and economical for all companies to add closed captions to their online video," said Alex Holub, PhD, Senior Product Manager of Ooyala.

“We are excited by the opportunity to partner with Ooyala to provide our professional services to their current and future clients. This will enable the 28 million hearing impaired Americans, as well as the increased number of viewers viewing video at work (unable to utilize audio in the workplace) to benefit from new content," said Yoni Silberberg, Head of Business Development and Co-Founder of PLYmedia.

Recent trials from leading online publishers reveal a 40% increase in video viewing when overlaying closed captions and subtitles. Adding captions to video encourages an increased viewing time of 80% which serves to further increase online revenue possibilities.

For more information visit www.plymedia.com and www.ooyala.com.

About Ooyala Inc.

Ooyala is a video technology company that provides a comprehensive software platform enabling the delivery, management, and monetization of high quality online video content. Its innovative analytics engine and monetization server allow video content owners to drive revenue by maximizing the value of their content. Ooyala has over 500 customers, including 150 global media and enterprise customers such as Warner Brothers, Wenner Media, Fremantle, Armani, Sybase and Electronic Arts.

About PLYmedia

PLYmedia’s solutions challenge conventional video by overlaying rich, external information to enhance online video. By analyzing video behavior and presenting effective video enhancing solutions, the PLYs increase viewer interest and audience, thereby ensuring increased engagement. Designed to bring new value chains to the screen, PLYmedia offers professional services to online publishers; PLYmedia provides overlaying targeted interactive solutions such as subtitles and closed captioning.

The company, privately funded by leading VCs and prominent industry stakeholders, is headquartered in the United States with R&D facilities in Israel.