Warner Music Nashville and BAM Racing Form Innovative Strategic Marketing Alliance

NASHVILLE, Tenn.--(BUSINESS WIRE)--BAM Racing and Warner Music Nashville (WMN) announced today a strategic marketing alliance that will give WMN exclusive promotional opportunities with the NASCAR Sprint Cup racing team. Under the agreement, WMN artists will have the opportunity to participate in branding and promotional programs at NASCAR events, including artist tie-ins, sponsorships and promotional appearances on racetrack video screens and event stages, as well as exclusive entertainment partner positioning for their images and branding on BAM’s No. 49 racecar, show cars, transporter and pit equipment.

“This is a unique opportunity to extend our artists brands to the vibrant NASCAR community, allowing us to tap into the natural synergy that has developed between the racing world and Country music fans”

In making the announcement, BAM racing owner Beth Ann Morgenthau said: “Our team has gone through an extensive renovation. We are rebuilding from the bones up. By partnering with Warner Music Nashville, their stable of artists and the staggering buying power of the country music fan base, we are looking forward to an extremely successful 2010 both on and off the racetrack.”

“This is a unique opportunity to extend our artists brands to the vibrant NASCAR community, allowing us to tap into the natural synergy that has developed between the racing world and Country music fans,” said John Esposito, President of Warner Music Nashville. ”We’re excited to have this opportunity to link our artists with one of NASCAR’s most professional teams and look forward to exploring innovative ideas to make those synergies work for everyone involved.”

The first BAM promotional event with WMN artists is scheduled to take place on February 6^th, 2010 at the Daytona International Speedway.

About BAM Racing

BAM Racing was formed by Beth Ann and Tony Morgenthau in 2001 and will enter its eighth season in NASCAR Sprint Cup Racing in 2010. Beth Ann Morgenthau, whose initials make up the name BAM Racing, continues to be the only hands-on female owner in motorsports to have started a team without family connections. The Morgenthau’s are investment bankers from Coral Gables, Fla. who specialize in positioning companies to reach their maximum potential. Their business acumen gives them a distinct advantage when it comes to providing maximum exposure and results for their sponsors. For more information, visit www.bamracing.com.

About Warner Music Nashville

Warner Music Nashville was created in 2009 with the goal of expanding the presence WMG and its family of labels has had in the Nashville music community for more than 60 years. The division is home to Warner Bros. Nashville, Word Label Group and the re-launched Atlantic Nashville.