Varien Announces Version 1.6 Release of Magento Enterprise Edition

LOS ANGELES--(BUSINESS WIRE)--Varien, the Magento company, announced today the Version 1.6 release of the Magento Enterprise Edition eCommerce platform.  The new release features enhancements and new functionality focusing on Content Management tools, targeted marketing capabilities and integration with back-office accounting suites.

"Our new release includes many key improvements, enhancements and innovative new features which will empower merchants to continue to realize their eCommerce visions and goals," said Roy Rubin, CEO of Varien.  "We are pleased that with this release we can continue to provide our customers and clients with the innovative features and flexibility they seek while still providing the best value available in eCommerce platforms."

Magento Enterprise Edition Version 1.6 features the all new CMS+ Content Management Engine, a Rich Merchandizing Suite and integration with world class accounting software packages via middleware provided by the BridgeConnect module, and more.  Magento's CMS+ Content Management Engine opens doors to creation, management and publishing of complex content pages by business users with no technical knowledge.  The CMS+ Content Management Engine also introduces Magento Widgets, a highly innovative new feature which enables business users to easily add dynamic content to pages in Magento Stores, greatly reducing the time to market for deploying live on Magento.

The Rich Merchandizing Suite enables highly effective targeting of customers by allowing customer segmentation and targeted marketing and merchandising of products.  Using targeted customer segmentation merchants can optimize marketing initiatives by identifying specific customers by characteristics such as purchase history, browsing history, items in wishlists and much more.  Merchants can personalize the customer experience and increase conversions, by providing targeted, rules-driven promotional marketing banners/creatives tailored to each customer segment.  Using effective, targeted merchandising, merchants now have the resources to increase sales and average order value (AOV) by suggesting products for customers.

Magento Enterprise Edition Version 1.6 now includes the BridgeConnect module which enables integration with world class accounting packages, from vendors such as Microsoft Dynamics, SAP, Oracle, Intuit and Sage through a partnership with eBridge Software.  Enabling back-office systems to communicate in an automated fashion with Magento gives merchants the complete control and flexibility needed to make sure their business operation functions as smoothly as their Magento shop, allowing for growth online to contribute to growth through other channels as well.

"We look forward to seeing the many ways merchants will take advantage of these new features," said Rubin.  "We have informational webinars scheduled in the upcoming weeks to help demonstrate these features so that merchants can become familiarized with them.  The features are quite sophisticated and will provide an even greater return on investment (ROI) for Magento merchants."

For more information about the Magento Enterprise Edition subscription, visit www.MagentoCommerce.com/editions/enterprise-edition. To keep up with Magento news, please visit http://www.magentocommerce.com/company/press-releases and www.magentocommerce.com/blog.

About Magento 

Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Magento’s intuitive administration interface features powerful marketing tools, a catalog-management engine and is SEO optimized to give merchants the power to create sites that provide an unrivaled and rich online shopping experience for their customers, tailored to their unique business needs. Designed to be completely scalable and backed by an extensive support network, Magento is the ultimate eCommerce solution.