Fulcrum Names Watkins Vice President, Financial Services

NEW YORK--(BUSINESS WIRE)--Fulcrum, a leading provider of database marketing solutions, today announced that Scott Watkins has joined the company as vice president, financial services.

“Scott’s database marketing experience and knowledge of financial services' marketing needs are a great combination to help Fulcrum sustain its momentum in this industry”

Watkins will lead business development for Fulcrum's Financial Services group, bringing over twenty years' experience in using database marketing to create actionable insights. His appointment marks a period of steady growth for Fulcrum in financial services, where it has become a leader in providing cost-effective integrated marketing solutions and programs.

Watkins was vice president at ChoicePoint Precision Marketing, where he led the database solutions group that supported three of the top ten consumer banks in North America. Most recently, Watkins successfully managed the transition of ChoicePoint’s database business to Acxiom.

Watkins has deep experience in crafting business and marketing solutions for a variety of industries, including: financial services, telecommunications, energy, and cable with a focus on database-driven integrated marketing. His background includes positions with advertising agencies as well as client-side experience. Focused on solving complex business problems with relevant and extensible marketing solutions, he has provided strategic thought leadership for some of the largest and most successful financial services companies in North America.

"Scott’s database marketing experience and knowledge of financial services' marketing needs are a great combination to help Fulcrum sustain its momentum in this industry," said David King, chief executive officer of Fulcrum. “Scott’s focus on delivering measurable results for leading financial institutions will add value to our growing client base.”

About Fulcrum

Leading businesses turn to Fulcrum to increase and accelerate the profitability of their marketing and advertising investments. Fulcrum offers a fully integrated database marketing solution, from building and managing rich, multi-channel databases, to predictive and segmentation modeling, advanced analytical tools, and design and execution of cross-channel, customer-centric marketing programs.

Fulcrum is headquartered in New York City with its major operational center in Fairfield, CT. www.fulcrm.com