Fuddruckers Announces Secret Formula for World’s Greatest Hamburgers™: Better Beef

AUSTIN, Texas--(BUSINESS WIRE)--The World’s Greatest Hamburgers™ just got better. Introducing Fudds Prime™: 100% All-American premium-cut beef only from Fudds Herd, born and raised humanely, and bred for taste only on select U.S. ranches through exceptional lineage, open grazing and vegetarian feed. Fuddruckers, the Texas-born burger restaurant that has been serving the World’s Greatest Hamburgers™ for nearly 30 years, launched Fudds Prime™ at participating Fuddruckers in Texas and New Mexico today, according to CEO Peter Large. FuddsPrime.com also launched today.

“Better beef makes a better burger,” said Large. “Fudds Prime™ is Fuddruckers newly branded beef that tells guests they’ve chosen better beef and a better burger. Fresh, never frozen, Fudds Prime™ is 100% All-American premium-cut, vegetarian-fed beef born and bred only in the U.S.A. and you can only get Fudds Prime™ burgers at Fuddruckers restaurants.”

To prove the superior taste and value of Fudds Prime™ burgers, participating Fuddruckers restaurants in Texas and New Mexico are offering guests a 1/3 pound juicy Fudds Prime™ burger, grilled to order, Fudd Fries and a drink for just $7 if they create their very own cowboy or cowgirl “Wanted: A Juicy Fudds Prime™ Burger” poster at FuddsPrime.com and bring it into their participating Fuddruckers. Guests are also invited to have a little fun at a chicken’s expense by playing the Fudds Prime™ Patty Launcher game.

Only the freshest, premium cuts of beef with optimal marbling, like prime and the upper portions of choice, create the juiciest Fudds Prime™ burger experience. No fillers or artificial ingredients are ever added to Fuddruckers All-American, premium-cut Fudds Prime™ beef. Fudds Prime™ burgers are available in 1/3, 1/2, 3/4 and one pound patties.

“If you have to ask for your burger’s passport, it’s not Fudds Prime™,” said Dwayne Chambers, SVP of branding and marketing for Fuddruckers. “There are few, if any, fast food, casual or fast-casual restaurants committed to serving premium-cut beef of this caliber born and bred only in the U.S.A.” Fudds Herd is proven and traceable for 100 years.

Always fresh, never frozen, Fudds Prime™ burgers are grilled to order for the Worlds’ Greatest Build Your Own Burger™ experience, which Fuddruckers pioneered in 1980 along with the most extensive market-fresh produce and fixins bar. And since you do not put the World’s Greatest Hamburgers™ on the world’s second best bun, Fuddruckers scratch-baked buns are made fresh all day in each restaurant’s bakery.

To make your own Wanted Poster, play Fudds Prime™ Patty Launcher game or learn more about why Fudds Prime™ creates the World’s Greatest Hamburgers™, visit FuddsPrime.com.

Fudds Prime™ will launch nationwide November 17, 2009.

About Fuddruckers

Back in 1980, a simple Texan began a singular quest for a truly tasty burger. Tired of frozen fast food promises and questionable quarter pounders, he vowed to create a burger worthy of his beef-hungry taste buds and hard-earned American dollar. He worked day and night to take a world of burger wrongs and make them right, to banish the frozen and embrace the fresh. He built his own burger and his own burger place right in the heart of San Antonio, Texas. And then because the man had a sense of humor, he named this place Fuddruckers. Nearly 30 years later, Fuddruckers still holds true to its original mission: To deliver uncompromised quality and in-your-face freshness that inspires our guests to build their own World’s Greatest Burger Experience.

Fuddruckers has more than 230 restaurants throughout North America. Two-thirds of Fuddruckers restaurants are franchised by small business owners and multi-unit operators in cities and neighborhoods across 35 states, Canada and Puerto Rico. To learn more, please visit Fuddruckers.com.

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