Women’s Groups and Businesses Create a Conduit with Their Communities and Get Access to Millions of New Users

SAN MATEO, Calif.--(BUSINESS WIRE)--Conduit, the company enabling web publishers to distribute their offerings directly and through its global network of publishers, today announced strong growth among women-focused online communities. In fact, to-date, more than 750 community toolbars have been deployed by and for women-focused communities, showcasing a broad range of interests. According to these publishers, the distribution opportunity that they have gotten using the Conduit platform has dramatically expanded use of their social media channels for sharing information and creating communities around the world.

“The rate at which women-focused communities are getting online has grown fast in recent years and not surprisingly, their influence has increased dramatically as well. These tech-savvy communities are quickly adopting tools like the Conduit platform because they are looking for social media technologies that provide large distribution opportunities, are cost effective and are easy to use,” said Adam Boyden, President of Conduit.

Relative newcomer TwitterMoms, a social networking community for influential moms, has grown from a few followers on Twitter to a network of more than 18,000 members in less than ten months. In order to streamline its various online properties, including its Twitter Channel and website, Twitter Moms created a conduit where its members could conveniently engage with TwitterMom updates and blogs and connect to other network members via a branded community toolbar.

“Women have an instinct to create community and naturally gravitate toward tools that foster more communication in a more efficient way,” said Megan Calhoun, Founder of TwitterMoms. “With Conduit we discovered a means to increase engagement with a convenient tool that is an extension of our online properties.”

“As we re-launch iVillage.com, creating an even more engaging destination and community for women online, these community toolbars help us provide women with instant access to the top stories, expert advice, and tools they want right in their browsers,” said Michele Mitchell, Vice President of Audience Development, Research and Retention, iVillage Networks.

In addition to iVillage and TwitterMoms, hundreds of other online communities for women are harnessing Conduit to build their communities and further establish their identities. Examples include the Army Wife Network, Women’s Self-Esteem, the i-Women Network, Baby Parenting, Inspiration for Women, MommyBar, A Thrifty Mom, Student Mid Wife, and more.

“Wives of U.S. Army soldiers are dispersed around the globe and our conduit helps all of us to connect and support each other,” said Tara Crooks, founder of the Army Wives Network. “It’s also a great marketing tool for the network to help us get new members.”

These web publishers are not only using Conduit to engage their own audience, but are also leveraging the Conduit network of more than 60 million users via the new Conduit Open initiative to get new users. Specifically, these publishers are distributing their content to other publishers and their users by sharing their components in the Conduit Marketplace. Components like the TwitterMom’s RSS feed, Mommy ABCs, Momocrats, Women’s Health, WomensNet News, and the Women’s Fashion Blog are all available for addition to community toolbars by other web publishers or individuals.

To learn more about Conduit, including the Conduit platform and Marketplace, go to www.conduit.com.

About Conduit

Conduit enables web publishers to distribute their offerings directly and through its global network of more than 200,000 publishers and their 60 million users. Conduit is the inventor of the SaaS platform that allows web publishers to create and distribute their content and products on a custom community toolbar using all the leading operating systems and Internet browsers including Internet Explorer, Firefox and Safari. The free, powerful Conduit platform has earned the prestigious TRUSTe Trusted Download certification. With the Conduit Open™ initiative, launched in 2009, Conduit is creating new distribution opportunities by simplifying the sharing of content and applications via community toolbars across the World Wide Web. The platform has been adopted by major brands such as Fox News, Habbo, iWin, Major League Baseball, NHL teams, Softonic, TechCrunch, and Travelocity, as well as thousands of small and medium organizations in 120 countries around the globe. If you want to Conduit Your Site, visit: www.conduit.com.