National Asset Direct Appoints William Mueller as Chief Executive Officer of iServe Real Estate Operations

SAN DIEGO--(BUSINESS WIRE)--National Asset Direct, Inc. (“NAD”), a service provider to purchasers of performing and distressed residential mortgage loans and assets, announced today that its wholly owned subsidiary, iServe Real Estate Operations Inc. (“iServe REO”), has appointed William (“Bill”) Mueller as Chief Executive Officer, effective immediately.

“Bill Mueller is a talented executive with the right combination of skills and experience in REO asset management and disposition to lead iServe REO”

Mr. Mueller joins iServe REO from National Default Servicing (“NDS”), where he served as Vice President of REO. In this role, he was responsible for overseeing NDS’ REO portfolio and staff, working with existing clients and executive management teams to strengthen existing relationships and to build NDS accounts on the basis of performance delivered. Previously, Mr. Mueller held a management position with Coldwell Banker REO where he set up their west coast office and managed a staff of REO specialists, while directing the asset management and disposition of Coldwell Bankers REO’s largest client portfolio.

“Bill Mueller is a talented executive with the right combination of skills and experience in REO asset management and disposition to lead iServe REO,” remarked Jeffrey Kaplan, President and Chief Executive Officer of NAD. “With over ten years of comprehensive experience in the residential default industry, Bill possesses the insight and knowledge that will be needed to meet the growing demand in the REO market. This is an outstanding opportunity for NAD and we are proud to welcome Bill as the CEO of iServe Real Estate Operations.”

Bill Mueller, Chief Executive Officer of iServe REO, said, “Effective REO management is an increasingly important part of any real estate investment strategy, and iServe REO’s ability to offer the full spectrum of residential real estate disposition services is a significant competitive advantage. I am delighted to join the NAD team and look forward to working with this group of talented professionals to build on the successes they have achieved.”

About National Asset Direct, Inc.

National Asset Direct, Inc. (“NAD”) was launched in October of 2006 as an advisor and portfolio manager to principal buyers, both affiliates and third parties, who buy a broad array of performing, sub-performing and non-performing residential mortgage loans and assets. NAD has established trusted relationships with a wide spectrum of financial institutions, investments banks, mortgage banks, and thrifts looking to manage liquidity, operational flow, and loss severity, and has built an outstanding team of experienced senior managers from the top mortgage originators/servicers in the industry, including GMAC-RFC, Homecomings Financial, Option One Mortgage, Peoples Bank, Suntrust Mortgage, EMC, Accredited Home Lenders, and New Century. For more information, please visit www.nationalassetdirect.com.

About iServe Real Estate Operations

iServe Real Estate Operations, Inc. ("iServe REO"), an affiliate of NAD, was established in April of 2007 and boarded its first assets in September of 2007. iServe REO provides the full spectrum of disposition services for residential real estate assets. iServe REO limits portfolio size to 130 marketable assets per Asset Manager, allowing for a high touch, proactive business approach. Results are achieved through focused REO strategies and dedicated resources to effectively minimize risk and maximize return. iServe REO provides solutions for small companies with limited resources as well as large companies looking to even out their workflow. iServe REO can assist with asset management, direct listings, investor networking, short sale and deed-in-lieu assistance. For more information, please visit www.iservecompanies.com or call 877-564-5038.