Starbucks & Fair Trade: Being Fair
Join the live online conversation to learn more about what Starbucks and Fair Trade are doing to improve the lives of coffee farmers
--(BUSINESS WIRE)--Starbucks Coffee Company:
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WHAT: |
Invitation to participate in a live online conversation between Starbucks and TransFair USA discussing the current status and future of the Fair Trade purchasing habits in the U.S. and its effects globally. Today, more Fair Trade products are sold in America than ever before. What is fueling this trend? | |||
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In honor of October as Fair Trade Month in the U.S., Starbucks and TransFair USA are joining together in a live streaming Question & Answer session to discuss the significance and change in perception in regards to “Being Fair.” |
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How to submit a question: |
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1. Become a fan of Fair Trade Certified & Starbucks on Facebook |
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2. Leave a wall post on either fan page that begins with “Q&A:” |
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Or |
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1. Follow Fair Trade Certified & Starbucks on Twitter |
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2. Use the #beingfair hashtag to submit questions directly to the USTREAM channel |
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WHY: |
Because “Being Fair” means taking a holistic approach to sourcing coffee including promoting environmentally, socially and economically responsible practices. Each one of us can enact change through our purchases; it’s about being good to each other and the planet. | |||
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WHO: |
Dub Hay, SVP, Coffee & Tea, Starbucks Coffee Company |
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| Paul Rice, CEO, TransFair USA | ||||
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WHEN: |
Monday, October 12, 2009 – 11:00 a.m. PDT | |||
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WHERE: |
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