October 05, 2009 09:00 AM Eastern Time 

MFLEX Pelikon Technology Built into the Toshiba^® ebook Reader Mobile Phone

ANAHEIM, Calif. & CAMBRIDGE, England--(BUSINESS WIRE)--Multi-Fineline Electronix, Inc. (Nasdaq:MFLX), a leading global provider of high-quality, technologically advanced flexible printed circuit and value-added component assembly solutions to the electronics industry, today announced that its Morphpad^TM technology has been integrated into the Toshiba Biblio ebook reader mobile phone. This consumer device features a touch screen with a slide-out keyboard using the Morphpad^TM display as a numeric keypad in the portrait orientation that automatically morphs into a full QWERTY keypad in landscape mode.

With an integrated lighting system, the Morphpad^TM display consumes low power, is visible in all lighting conditions and from wide viewing angles. The Morphpad^TM display is a turnkey module, which provides full tactile feedback complementing LCD touchscreens. Morphpad^TM displays can use various colors, set on a black background, providing high contrast and visual impact using SmartInk^TM technology. When power is off, the morphing keypad display provides a clean, black surface, appealing to both consumers and product designers.

“Toshiba’s adoption of our Morphpad^TM display is a testament to MFLEX’s innovation in consumer technology devices,” said Reza Meshgin, chief executive officer at MFLEX. “It’s an honour to partner with such a prestigious brand that shares our goals of enhancing the consumer experience.”

In December 2008, MFLEX acquired Pelikon, a privately-held technology company focused on the development of Morphpad^TM displays, SmartInk^TM technology and drive electronics. The SmartInk^TM technology enables “morphing” or reconfigurable keypads and animation effects on virtually any consumer product.

“With so many functions accessed on consumer electronic devices today, it’s more important than ever to enhance the user experience,” said Matt Wolk, vice president of corporate development and chief strategy officer at MFLEX. “We’ve developed a technology that enhances the user interface and operation of smartphones and other electronic devices. By morphing the Biblio keypad for multiple applications the user now has maximum flexibility and ease of use.”

About MFLEX

MFLEX (www.mflex.com) is a global provider of high-quality, technologically advanced flexible printed circuit and value-added component assembly solutions to the electronics industry. The Company is one of a limited number of manufacturers that provides a seamless, integrated end-to-end flexible printed circuit solution for customers, ranging from design and application engineering, prototyping and high-volume manufacturing to turnkey component assembly and testing. The Company targets its solutions within the electronics market and, in particular, focuses on applications where flexible printed circuits are the enabling technology in achieving a desired size, shape, weight or functionality of an electronic device. Current applications for the Company's products include mobile phones and smart mobile devices, medical devices, computer/data storage, portable bar code scanners and other handheld consumer electronic devices. MFLEX's common stock is quoted on the Nasdaq Global Select Market under the symbol MFLX. http://www.mflex.com

Certain statements in this news release are forward-looking statements that involve a number of risks and uncertainties. These forward-looking statements include, but are not limited to, statements and predictions regarding the Company’s competitive advantages and market opportunities. Additional forward-looking statements include, but are not limited to, statements pertaining to plans, strategies or objectives of management for future operations and any other statement that is not historical fact, including any statement which is preceded by the words “can,” “may,” or similar words. Actual events or results may differ materially from those stated or implied by the Company’s forward-looking statements as a result of a variety of factors including the Company’s ability to develop and deliver new technologies, and other risks detailed from time to time in the Company’s SEC reports, including its Quarterly Report on Form 10-Q for the quarter ended June 30, 2009. These forward-looking statements represent management’s judgment as of the date of this news release. The Company disclaims any intent or obligation to update these forward-looking statements.

MFLEX®, MorphPad^TM, Smartink^TM and Pelikon^TM are trademarks or registered trademarks of Multi-Fineline Electronix, Inc. or its affiliates in the U.S., other countries or both. Certain other product names, logos, brands and other trademarks referred to herein are the property of their respective holders, who are not affiliated with MFLEX.

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