Virtual Press Office Launches EventBuzz the First Social Media Analysis Platform Designed Specifically for Trade Show Industry

MONTCLAIR, N.J.--(BUSINESS WIRE)--Responding to the growth in use of social media to promote, market and communicate with customers at trade shows, Virtual Press Office (VPO) is pleased to announce EventBuzz. This new service enables exhibitors to track, analyze and join social media conversations that influence their business and industry in real time.

“We are very excited to be working with Virtual Press Office. Their partnerships within the trade show industry and relationships with thousands of exhibitors will introduce these companies to the power of social media analysis”

VPO will work with exhibitors to create a web-based dashboard monitoring the conversations that current and potential customers are having across social media networks such as Twitter, Facebook, Flickr, YouTube and 12 million blogs and web sites. EventBuzz provides insight into not only the volume of content but also the sentiment or tone of the buzz. It further empowers users to drop into social media discussions to respond to a comment, ward off a competitor or gain valuable customer input.

“Social media measurement is all about listening, and based upon what you learn, responding in an appropriate manner. Having listened to our clients, they especially need event based social media analysis because there are so many opportunities that can be cultivated. EventBuzz will allow companies to get real-time market feedback on products, technologies, competitors, and people with the added advantage of being able to respond in real-time,” said Peter Brand, CEO, Virtual Press Office.

Trade shows typically represent the peak of communications activity, with customers, exhibitors, event organizers coming together to share information and analyze new products and technologies. With the emergence of social media as a mainstream method of communication, it is critical to give exhibitors new tools to leverage these conversations.

EventBuzz is built on a platform from Scout Labs, the leading social media analysis company. “We are very excited to be working with Virtual Press Office. Their partnerships within the trade show industry and relationships with thousands of exhibitors will introduce these companies to the power of social media analysis,” says Jennifer Zeszut, CEO at Scout Labs.

EventBuzz will be available as of October 1, 2009 for any trade show or corporate event worldwide. At $399, EventBuzz allows you to monitor and analyze up to 10 keyword searches and supports an unlimited number of users so everyone within the organization can access, respond and benefit.

About Virtual Press Office

Established in 1996, VPO changed the way exhibitors and the media communicate by inventing the trade show online press office. Today we are the global leader in online press office management and trade show news distribution solutions with over 400 events relying on VPO services. We have developed a successful formula to reduce our client's news distribution and marketing costs while greatly expanding reach and delivering measurement.

About Scout Labs

Scout Labs facilitates social media monitoring, customer engagement, and team collaboration and innovation. It is used by marketing, product management, strategy, PR, communications and customer support professionals in companies and agencies of all sizes. The company's web-based platform delivers visibility into social media of all types (blogs, social networks, image-sharing sites, video-sharing sites, Twitter and more) and offers robust analyses such as automated sentiment detection, buzz measurement, importance ranking, and emerging-conversation spotting. Visit www.scoutlabs.com for more information.