Are You Cheap or Are You a Cheapist?

NEW YORK--(BUSINESS WIRE)--Cheap, once a derogatory term, is now a compliment, and against the backdrop of the recession, Cheapism.com, a new website, helps consumers be as cheap as possible.

“In this system, consumers who advocate and support ‘cheapism’ as a way of life are considered ‘cheapists’, not cheap.”

The motivating concept behind the site is simple. “Cheapism.com fosters an economic system in which individuals acquire goods and services at relatively cheap rates without sacrificing quality,” explained Max Levitte, the internet startup’s co-founder and CEO. “In this system, consumers who advocate and support ‘cheapism’ as a way of life are considered ‘cheapists’, not cheap."

At a time when saving money is an absolute necessity, Cheapism.com helps thrifty consumers find high-quality goods and services that sell for bargain prices. A buying guide for each product category defines the low-price range, identifies critical product features, summarizes performance attributes, analyzes relevant reviews and recommends the best cheap buys and what to avoid. Shoppers are also connected with retailers offering the lowest prices for these items. Added value comes from price comparison tools, coupons, and the Cheapism.com blog, which stresses ways to live frugally.

“What differentiates Cheapism.com from other review sites,” said Levitte, a products-review veteran who was general manager for a consumer-products review website acquired by The New York Times Company, “is our singular focus on low-cost goods and services and the interests of frugal consumers. Cheap doesn’t have to mean low quality. We’ll give consumers the confidence and information they need to shop wisely during this economic downturn and in the future.”

Cheapism.com is the go-to source for consumers who want to spend strategically while getting the best bang for their limited dollars. It covers an array of categories, such as cheap GPS, dishwashers, laptops, strollers, cheap digital cameras, treadmills, cheap mattresses, juicers, cheap hotels, and more. New categories are constantly added. For the upcoming holiday season, Cheapism.com will offer guides for inexpensive quality gifts.

About Cheapism.com

Launched in 2009, Cheapism.com is a free service that helps budget-oriented consumers find high-quality, low-cost products. It is the one-stop review site that connects consumers with expert and user reviews of inexpensive goods and services and with retailers offering the best deals. Cheapism is a privately-held company headquartered in New York City. To learn more visit www.cheapism.com