Tatto Media Revolutionizes Affiliate Platform with Fresh Features and Updates

BOSTON--(BUSINESS WIRE)--Tatto Media, a leading advertising network focusing on next-generation behavioral and performance optimization technologies, today announced significant updates to its already robust affiliate platform including a new sleek design, advanced tracking features and cutting edge mobile targeting support. Tatto Media encompasses one of the fastest growing affiliate networks which utilize proprietary optimization technologies to provide affiliates with offers generating the highest returns.

“Given Tatto Media’s extensive growth over the past year, it was imperative to make enhancements that would support our large affiliate network and give us a competitive edge. We have truly revolutionized the way our affiliate platform works as compared to the rest of the industry”

In addition to providing its affiliates with a worldwide network of exclusive offers, Tatto Media’s affiliate platform now includes the following enhancements:

Revamped Reporting & Statistics Design - Reports and statistics can now load faster and more efficiently, while multiple data pages can be searched and sorted accurately making the information significantly easier to aggregate.
Conversion Tracking Report – Provides particular lead information such as sub ID, tracking info, transaction ID, IP address and payouts, enabling one to efficiently run sub ID reports.
Updated Tracking Links - Specify a source name in the tracking URL to easily drill-down and analyze performance in reports.
Refer a Friend – Improved friend referral feature now rewards you for introducing friends into the network.
Browser Targeting – Target offers to users based on their browser, redirecting them to receive offers designed for mobile devices, including iPhones, and thus increasing conversion rates. This feature can be utilized for smart targeting.
Creative Manager – Quickly generates tracking codes with creatives automatically. This makes it simple to include the preferred creative with the tracking URL specific to the offer. Additionally, browsing and previewing creatives is now available.
Suppression List – Updated suppression lists now better support email marketers.
Tiny URLs – Shorten tracking links with a shortened URL.
Live Support - Instantly AIM with an affiliate manager for live support.

“Given Tatto Media’s extensive growth over the past year, it was imperative to make enhancements that would support our large affiliate network and give us a competitive edge. We have truly revolutionized the way our affiliate platform works as compared to the rest of the industry,” said Lin Miao, CEO at Tatto Media. “The industry as it currently stands has not yet found an efficient way to allocate their advertising dollars, as many are still implementing untargeted CPM campaigns. Our industry-leading platform envelops certain features that most of the market has yet to conquer, leading us to provide our marketers with millions of specifically targeted leads every year.”

Tatto Media plans to announce its first industry report geared toward the affiliate market in late October.

About Tatto Media:

Tatto Media is the world's third largest behavioral advertising network (July 2009 comScore (www.comscore.com) Worldwide Key Measures Media Metrix report) focused on utilizing technology to produce immediate results. Tatto Media enables advertisers to target their specific audience with exact accuracy, by partnering with thousands of premium publishers and analyzing billions of anonymous behavioral data points. With proven next-generation behavioral and creative optimization technologies, Tatto Media is fast becoming a technology staple in the online advertising industry. Since its inception in 2005, Boston-based Tatto Media has been recognized as a Babson Student Business of the Year (2008), one of BusinessWeek’s Top 25 Entrepreneurial Businesses of 2007 and a Top Global 250 Company by AlwaysOn (2008). For more information, visit www.tattomedia.com.